In this presentation below,¬†Professor Mark Ritson¬†(@markritson) takes on our growing obsession with social media. He explores how social media data gets pumped up so it outshines traditional media returns. He examines the fallacy of the independent digital or social media campaign that operates outside a broader marketing effort, and finally looks ahead to a post-digital world where 1980s-model marketing principles may very well prove to be the most forward-looking of all. https://www.youtube.com/watch?v=MCAEbirIByc&feature=youtu.be It’s excellent and he provides some damning evidence…