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Google Plus: FaceBook Knock off or Something Else?

By the time this column is published, Google’s shiny, new social network Google+ should have approximately 20 million users. It’s one of the fastest growing services of all time. Have you joined yet? Still waiting for an invite? You can find my Google+ profile here. I’m asking myself and you this: Is this growth due to the sentiment that Google+ is basically an improved version of Facebook? Or maybe it’s something else? Google can learn a lot from Facebook, including…

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The Portability of Content: Implications on Usage, SEO and Tracking

Last week, I moderated several sessions on Emerging Trends at the eMetrics Marketing Optimization Summit. A couple of the sessions were about measuring social media. That same morning announcements were made regarding the deals Twitter had struck with Microsoft Bing and with Google. With Microsoft Bing also announcing a deal with FaceBook. The gist of the deals, is that now your tweets or status updates can be found on the search engines. I think of this as a behavior changer…

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