There is no question that improving the forms on your website can improve your conversion rate. In fact, Gavin Doolan, of the Google analytics team, did a wonderful job explaining the basics concepts needed to improve form conversion rates. However, what do the forms that exist in the “wild” tell your visitors about you? Does it say you care about your visitor? Your sales team? Your legal department? No one? This past week one of my MarketMotive conversion optimization students…