landing page design

How to Design High-Converting Mobile Landing Pages {includes video}

To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 key elements of a perfect landing page and how to use it. This same framework works for both desktop and mobile landing pages, with the caveat that mobile landing pages need to be more bite-sized. 1. Logo: The…

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5 Dimensions of Landing Page Element Success

Last time, I shared with you the 10 landing page elements, such as the call to action, that make up the anatomy of a landing page. Once you have identified your elements, there are five dimensions to evaluate if the elements will work at converting your visitors. The five dimensions are: Relevance Quality Location Proximity Prominence Relevance Everything else about your page can suck (the technical term we use in Brooklyn), as long as you manage to understand your visitor’s intent…

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

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