landing page optimization

How to Design High-Converting Mobile Landing Pages {includes video}

To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 key elements of a perfect landing page and how to use it. This same framework works for both desktop and mobile landing pages, with the caveat that mobile landing pages need to be more bite-sized. 1. Logo: The…

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Free Conversion Rate Consulting – Want Some?

I couldn’t be prouder of my MarketMotive conversion certification students. Two semesters ago, one of those volunteer sites, a mobile application provider, increased their conversion rate by over 100% based on the recommendations of one of my students and today I was thrilled to hear about one of our volunteer websites increasing conversion rates by over 50% in just one week. I need more volunteer websites to work with my students. In order to achieve their certification, my students must perform…

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5 Dimensions of Landing Page Element Success

Last time, I shared with you the 10 landing page elements, such as the call to action, that make up the anatomy of a landing page. Once you have identified your elements, there are five dimensions to evaluate if the elements will work at converting your visitors. The five dimensions are: Relevance Quality Location Proximity Prominence Relevance Everything else about your page can suck (the technical term we use in Brooklyn), as long as you manage to understand your visitor’s intent…

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Anatomy of a Landing Page: Design Elements Exposed

Landing pages have become an important part of the marketer’s toolbox. To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 key elements of a landing page. Not all of the following elements always need to be on a page to create an effective landing page.…

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Obama’s ’08 Campaign: Using Data to Win

Next week I’ll be traveling to Chicago to join hundreds of fellow marketers at Search Engine Strategies Chicago, where I’ll be doing a couple of sessions. There are many new and interesting sessions. I’m looking forward to attending the keynote by Dan Siroker, who led the analytics team for Barack Obama’s presidential campaign and is a former Google employee as well. The title of his presentation is, “How We Used Data to Win the Presidential Election.” I’ve read about it,…

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Design for Persuasion

Ask any designer what makes a great design for a web page or web site and you’ll almost always here the same common themes; usability, intuitiveness, feel/mood, eye catching, etc. Yet few will respond with what makes your business revenue – how the page converts visitors to take the action you want them to take! Following are some practical and commonly overlooked elements of landing- and buying-page design to help answer some the above questions and help you think about…

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When Web Analytics Lie

What happens if your onsite web analytics look good, but you still aren’t drawing conversions? Mike McDonald, of WebProNews caught up with me after one of my site clinics at Search Engine Strategies for an interview on Creating a Self-Service Sales Cycle. After looking at the analytics, I saw that not a single page had a bounce rate over 20 percent and no page had an exit rate bigger than 30 percent. However, the conversion rate was under 1 percent.…

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

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