seo

Hey Google, Where is Bryan Eisenberg?

In September, I decided to focus on evangelizing, writing, and speaking about what I have been doing for the past 12 years: improving companies marketing efforts with analytics, personas, and testing. I’m no longer associated with the company and blog I had been since 1998. However, the search engines had over a decade’s worth of links, many with exact phrase matches for “Bryan Eisenberg” pointing to those two domains that were a big part of my identity. What would I…

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69 Free (or low cost) Tools to Improve Your Website

1. UserTesting.com UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and their written summary. It costs $29 and is typically ready in one hour. The users are pre-screened to ensure they can follow instructions, stay on task and verbalize their thoughts. UserTesting is fast, easy and inexpensive. Users are prescreened and rated by previous clients so the quality…

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

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