Speaking

Always Be Testing: Marketing Optimization in Challenging Times: Presentation

Last week I had the fortune to speak at the Arizona Internet Marketing Association. Thanks to their fabulous efforts you can watch my presentation online. Here is AZIMA’s October 2009 Social Event – Always Be Testing – Marketing Optimization in Challenging Times (link opens a new window – you will need Flash to view the presentation).

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Guy Kawasaki Demos How to Use Twitter at Bolo Conference

I just got back from speaking at the Bolo Conference and AZIMA event in Arizona. They were both well organized events, with very attentive audiences. At the Bolo conference I premiered my latest presentation, Trim the Fat: How to use Personas, Analytics and Human Psychology to Improve Marketing (more on that soon). The reception to the presentation was extremely positive. But I am not here to talk about myself, but to talk about one of the other keynote presentations at…

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