Get More Leads and Sales With a Story Your Customers Actually Care About
You Don’t Have a Marketing Problem. You Don’t Have a Sales Problem. You Have a Story Selling Problem.
Funnels Don’t Drive Growth. Stories Do.

You Know There’s a Better Way.

You built something valuable. But people just aren’t getting it.

You know your message matters. You’ve got proof your product works.

Still, customers hesitate. Leads fall flat. And you’re stuck wondering why.

Here’s the truth: Your message isn’t broken. It’s just unclear. We help you fix that.

When You Get Clear, You Get Customers.

For over 25 years, we’ve helped businesses of every size grow — from hungry startups and Main Street heroes to Fortune 50 giants.

Together, we (Bryan and Jeffrey Eisenberg) helped Google sell better, Disney communicate deeper, Dell convert more, and Mailchimp simplify with clarity.

Now, we work with entrepreneurs who want to move fast, make bold moves, and stop wasting time guessing what works.

No endless meetings. No overthinking. No BS.

Just results that move the needle.

If you’re ready to stop guessing and start growing, let’s talk.

The Work That Drives Results

Persuasion Architecture Consulting & Advisory

Clarity Converts. Consistency Scales. Remarkable Wins. You don’t need more hacks. You need a message that makes people move. Most businesses don’t lose customers because they’re bad. They lose them because customers don’t understand why they matter. That’s the gap. We help you close it. Here’s what we fix: Messaging that sounds smart but says nothing Content that talks but doesn’t convert Marketing that’s busy but not aligned Customer experiences that feel forgettable instead of frictionless Here’s what we build:…

Executive Coaching for Business Owners and Leaders

Lead with Clarity. Speak with Confidence. Breathe Again. Your calendar is packed. Your inbox is endless. Your brain feels like a browser with 37 tabs open. You don’t need more input. You need space to think. You need clarity you can act on. And you need to communicate it in a way that actually moves people. That’s where we come in. We coach CEOs, founders, and executives who are ready to lead without the noise. What we help you do:…

Keynote Speaking

Wake Up Your Audience. The best ideas in the world don’t matter if no one remembers them. We don’t do boring, forgettable keynotes. We deliver talks that shift mindsets and create real change. Popular Topics: ✔️ I Think I Swallowed an Elephant and The Stories We Sell. ✔️ Why Amazon Banned PowerPoint and what it teaches us about persuasive storytelling. ✔️ People Hate to Be Sold. They Love to Buy. Learn how to align with the way customers actually think.…

Training and Workshops

Train for Momentum. Teach Clarity. Build Teams That Win. Your team isn’t broken. They’re just buried under complexity, noise, and outdated thinking. Most teams are stuck because they’ve been handed too much theory and not enough traction. We don’t do long lectures or cookie-cutter decks. We give your team the tools, language, and systems to cut through the clutter and act with purpose. Based on the ideas behind I Think I Swallowed an Elephant, we help teams tackle big goals…

Turn Storytelling Into Strategy. Turn Strategy Into Sales.

Most businesses think they have a marketing problem. What they really have is a disconnect problem.

Customers don’t follow funnels. They follow stories. Their own, not yours. Every click, hesitation, and neglected followup is part of a journey you either understand and optimize or ignore and lose.

That’s where Buyer Legends comes in.

This isn’t just another marketing framework. It is a business process that uses storytelling as strategy. We don’t guess what customers should do. We map what they actually do. We turn their journey into a clear, compelling, and actionable narrative that aligns brand intent with customer reality.

  • Stories that reveal the invisible. What’s working, what’s broken, and why buyers bail.
  • A journey map that everyone understands. From the boardroom to the stockroom.
  • Marketing, sales, and customer experience finally in sync. What you promise is what customers experience.

This is how you fix the friction, remove the gaps, and turn intention into action. Because when your story and the customer’s story align, the sale is already made.

  • Feeling Burnt Out from Selling? Here’s Why
    Yesterday at 1 Million Cups Round Rock, our Brews and Breakthroughs table kept circling the same drain. Why does selling feel like pushing a boulder uphill? Here’s the uncomfortable answer. You’re probably attracting the wrong people. Not bad people. Just people who are not a match. And that mismatch is…
  • From Horses and Elephants to Empathy: The Power of Showing Up
    “If you can lead a horse, you can learn to lead your life again.” – Karah Powell Some people show up to life. Karah Powell shows up to lead it. Not with fanfare. Not with flair. But with the kind of quiet presence that makes people feel like they belong.…
  • Words Create Worlds: Why Two or Three Words Still Change Everything
    Over 25 years ago, we wrote our first book called Persuasive Online Copywriting. It was the business card packaged as a book to help people understand the value of increasing conversions. Back then, people didn’t take words seriously. They still believed marketing was about fonts, flash intros, and button colors.…
  • The Elephant in the Room: What Midlife Women (and Men) Aren’t Talking About but Should
    Last week on the Rock Solid podcast, I sat down with fitness and menopause coach Karen Cerezo. I expected a great conversation. What I didn’t expect was to feel so seen. Because as Karen talked about brain fog, fatigue, and aching joints… about the slow erosion of identity that hits…
  • How our Words Create Beliefs
    What if your morning coffee had commitment issues? Hot and iced, both at once. Undecided, until you decide. That’s not just today’s vibe. It’s how your brain and your universe actually behave. Your brain doesn’t passively receive reality. It predicts it. It guesses what comes next, then reshapes what you…
  • Why You’re So Overwhelmed (And Why You Keep Craving the Past)
    I didn’t time-travel this morning. But my brain did. One second I’m scrolling news, inboxes, calendars, social media. The next, I’m a kid again, sitting on the carpet, cereal in hand, watching Saturday morning cartoons like nothing else in the world mattered. I can’t wait to meet my friends in…
  • How Monica McKitterick from Impact Family Wellness Helped Me Swallow An Elephant
    Some stories start with inspiration. Others start with blood work. Mine started with both. In July 2024, I walked into Impact Family Wellness expecting just another check-up. Instead, I walked into the beginning of a new story. Monica McKitterick and her team didn’t just take my vitals. They ordered full…
  • The Most Powerful Part of Your Story Is the One You Don’t Tell
    Lately, I’ve been getting overwhelming feedback on my latest manuscript, I Think I Swallowed An Elephant (Kindle pre order is available). But the comments that stick with me most aren’t about what I wrote. They’re about what I didn’t. It’s what I chose to bury. Like an iceberg, the real…
  • How To Make Sure Your About Page Doesn’t Suck
    Ever read an “About Us” page that made you want to work with the business, or just grab a coffee with the owner? Didn’t think so. Most About pages read like they were written by someone trying to impress a bank manager. Buzzwords. Bullet points. Boring. But that’s not your…
  • Community, Startups, and Real Impact: A Conversation with YJ Lin of Dell for Startups
    Back when I was a 20-something social worker in New York, I had a boss named Fred. Former priest, recovering alcoholic, lived through the Bowery, and taught me more about people than any textbook ever could. He used to ask, “When are you going to write your book?” I didn’t…
  • 20 Reasons Round Rock is the Best Place to Build Your Dream
    If you could build your business anywhere, somewhere affordable, buzzing with talent, rich with resources, and designed for your lifestyle, wouldn’t you? Welcome to Round Rock, Texas. Not just a suburb of Austin. An entrepreneur and startup launchpad where ambition meets opportunity. Here’s why founders are quietly winning here… while…
  • Live Like You’re Dying: The Value of Authenticity, Mortality, and Viral Storytelling
    You will die someday. Not a warm and fuzzy opener, I know. But stick with me. Because when you remember that truth, something strange happens. You stop performing. You stop pretending. And you start asking better questions. Like this one: What exactly do I lose by being fully, wildly, unapologetically…
  • From the Boardroom to the Ballroom: How Selicia Sanchez-Adame Is Redefining Leadership in Round Rock
    What does real leadership look like in Round Rock? It looks like Selicia Sanchez-Adame. Entrepreneur. Community builder. Bold voice for the future. I had the pleasure of interviewing Selicia on the Rock Solid podcast. This conversation wasn’t your typical LinkedIn highlight reel. It was honest. It was rooted. And it…
  • What Chronic Pain Taught One Doctor About Healing: A Conversation with Dr. Mark Malone
    Most doctors learn about pain from textbooks. Dr. Mark Malone learned from the floor of his home, stuck there after a devastating back injury. He couldn’t walk. Couldn’t work. Could barely reach the refrigerator. And this was after years of already running a pain clinic. That kind of firsthand experience?…
  • Most companies treat storytelling like seasoning.
    Sprinkle a little on the website.Add a pinch to the pitch deck.Maybe toss it in the onboarding slideshow. But here’s the truth:Story isn’t seasoning. It is the system. If your story only lives in your marketing, you’re missing 90% of its power. Because story is how humans understand the world.It…

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

Buyer Legends, LLC. 551 S IH 35 Frontage Rd. Round Rock, TX 78664 Suite 369