May 2013 - Bryan Eisenberg & Jeffrey Eisenberg

The Next Generation of Data Analysis

May 21, 2013

Big Data Marketing, Trends, web analytics

In the near future you will use voice commands to ask for actionable stories to be related to you from raw data. It sounds like Star Trek but it’s months away, not years. Today is the start of IBM’s SmarterCommerce Global Summit 2013. As part of the program IBM invited several industry influencers to attend the event. Last night, I spent some time chatting with Sandra Zoratti, author of Precision Marketing, Stratigent‘s Bill Bruno and Triberr‘s Dino Dogan. I shared with…

Choose Not to Confuse

May 17, 2013

Bryan Eisenberg

Customer Experience, Strategy

Every company has to make choices when it comes to how it markets and sells, and, in some cases, who it is and what it sells. In an email exchange, Tom Grimes, the owner of a Culligan dealership in Amarillo, TX and a brilliant friend, shared with me what he’s thinking about in terms of business choices. I thought about it and based on his thoughts, here’s a list of the many high-level choices businesses typically make every day. It…

A 7-Point Spring Cleaning Checklist

May 6, 2013

Bryan Eisenberg

Optimization

People do spend some time tidying up their websites and marketing efforts. Yet, there always seems to be a few things they forget to clean up. Since it’s spring, here is a checklist for you to start getting your site in order: 1. Clean up your lists. This is a great time to send out an email to reactivate emails that have either never purchased from you or haven’t clicked on a link in one of your emails in a while.…

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The Next Generation of Data Analysis

Choose Not to Confuse

A 7-Point Spring Cleaning Checklist