Bryan Eisenberg

Bryan Eisenberg

Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing keynote speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.

An Apology, A New Year, A New Perspective

The last couple of years have been difficult for many people. People struggled with all kinds of issues. Some publicly and some privately. I was in the later group. I tried my best to keep a happy appearance, but honestly it was easier to withdraw and focus the little energy I had on my family. I don’t regret it at all. My friend Alan Stein Jr, author of Raise Your Game & recently Sustain Your Game, shared an incredibly powerful…

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A Half Dozen Business Choices

Every company has to make choices when it comes to how it markets and sells and, in some cases, who it is and what it sells. In an e-mail exchange, Tom Grimes, a great and brilliant friend, shared with me what he’s thinking about in terms of business choices. Based on his list, here’s my own list of many of the high-level choices businesses typically make every day. It may help you make some more conscience choices of your own:…

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Physical Retail Is Not Dead Yet!

Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing great. You too can Be Like Amazon while not being like Amazon. Any business, retail or services, online or brick and mortar can learn from these principles. Build relationships, help people buy instead of focusing on selling them, understand your employees & customers’ motivation. Find ways to remove the friction in the experience through innovating your current processes.

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Does it Payless to pay less?

Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer to pay more for products than they are actually worth? Today Payless announce they are closing all their stores. I want us to step back too late November/December of last year (yes only a couple of months back) and take a look at what we can learn from the PayLess disaster to understand how we need to adapt to stay…

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Every Action is an Expression of Belief

Our companies are nothing but the collection of action every one of our employees take. What beliefs do your employees have about the organizations goals and vision? In Alan Stein, Jr. new book Raise Your Game he quotes a famous Inc. magazine survey that first asked executives what percentage of their employees could name the company’s three top priorities. The executives guess 64%. When the researchers conducted the survey of the employees, the actual number was a sadly, only 2%.…

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How Do You Handle Revenue Blind Spots?

Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. It is like heat escaping from a poorly insulated home or water leaking from an old bucket. Or like the daily death by a 1000 cuts (think Sears). There are really small ones like a paper cut and others that run much deeper.  Here is an example: Don’t let your blind spots get in the way…

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ecommerce moneyball webinar

eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success

On Demand Webinar: Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. This won’t be a webinar about baseball though. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon. You’ll learn how retail organizations…

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