Your Core Story Is the Only Thing AI Can’t Replace
Ennis Wright grew up off Chandler Creek in Round Rock, went to Stony Point High School, played football, graduated from […]
Your Job Description Is the Same as Everyone Else’s. That’s Why Nobody’s Reading It.
I spend a lot of time reading job descriptions I’m not supposed to be reading. I read them the way
Stop Collecting Dead Birds (And Build the Relationships AI Can Never Replace)
A mentor once told Kim Pollok to stop collecting dead birds. Kim had no idea what that meant. Then it
The Skill AI Will Never Replace (And Caroline Harris Davila Has It)
I was at the midmorning mixer last week when I started writing this post in my head. Somebody in the
What Your Business Hides Is What Costs You the Most
I had not planned to bring up the Johari Window. It just came out. I was sitting across from Geneva
The Four Levels of Accountability That Decide Everything
A few years ago, I stopped being accountable to myself. I told myself I was too busy. There were clients,
The Hiring Advantage Most Entrepreneurs Ignore
A few months after becoming co-owner of a home care franchise, I was on a call with one of our
Working Hard When No One’s Watching: The Lesson No School Teaches
Hunter Leatherman grew up right here in Round Rock. His parents were bankers. He attended Cedar Ridge High School, studied
The Words You Use Are Costing You More Than You Think
Years ago, our team changed four words on a Dell configurator page. We swapped out “learn more” and replaced it
They Want 6th Graders to Choose a Career. Trina Martin Has a Better Idea.
What were you going to be when you grew up? I was going to be a few things. So were
Round Rock Is Quietly Becoming a Startup Town: What Destin George Bell, a Million New Startups, and Vibe Coding Mean for Founders Right Now
When Destin George Bell moved from Kentucky to Austin, he slept in his car. He was making eight dollars an
What a $100M Bike Company Taught Me About Living To Be Like Amazon
Some conversations feel like finding a page you didn’t know was missing from your own book. That’s what happened when
You Don’t Have a Marketing Problem. You Have an Alignment Problem.
Most companies think they’re misfiring because of marketing. They’re not. They’re misaligned. The dangerous part is they don’t feel it
She Built a Business Designed to Lose Customers. That’s Why She’s Winning.
I said it out loud in the middle of the interview, and I meant it as a joke. But it
I Was There To Build the Foundation. They’re Building the Future
You’ve never taken a ride in a time machine. Neither have I. But I sure felt like I had. This