Bryan Eisenberg

Bryan Eisenberg

Bryan Eisenberg is an award-winning, internationally recognized authority in marketing and persuading customers. A pioneer in digital analytics, conversion rate optimization, persuasion architecture, persona marketing, buyer narratives, and customer experience, Bryan has co-authored bestselling books including Call to Action, Waiting For Your Cat to Bark?, Always Be Testing, Buyer Legends, Be Like Amazon, and The Rice and Beans Millionaire, all of which have appeared on Wall Street Journal, New York Times, USA Today, Business Week, and Amazon bestseller lists. With decades of experience, Bryan has been part of the founding team of four data-driven startups and has successfully raised capital for each. He has also advised over a dozen startups, guiding companies like Bazaarvoice, UserTesting, and Runa (acquired by Staples) to successful exits. His proudest accomplishments include helping thousands of companies, including Google, Chase, Dell, Disney, and GE, dramatically improve their sales using frameworks developed with his brother Jeffrey. A sought-after international keynote speaker, Bryan has headlined events such as Shop.org, SalesForce's DreamForce, Direct Marketing Association, and the Canadian Marketing Association. His work has earned him recognition as one of the top 10 User Experience Gurus by eConsultancy, a LinkedIn Retail Influencer, and an IBM Futurist. He was also named one of the iMedia Top 25 Marketers and a Marketing Edge Rising Star. Bryan and his wife serve their local community, running A Place At Home – North Austin, a home care agency in Round Rock, TX. He also serves as Ambassador co-chair for the Round Rock Chamber of Commerce. Bryan takes pride in mentoring growth-focused entrepreneurs, from SaaS founders to local businesses.
Will Peckham

Legacy Is Built Between Bites: What Will Peckham Taught Me About the Stories We Leave Behind

Some men build resumes. Others build roots. Will Peckham didn’t just run for office or shake hands at ribbon cuttings. He showed up, day after day, one bite at a time, to feed a vision of Round Rock that would outlive him. Not for legacy’s sake. But for his kids, his grandkids, and for neighbors he hadn’t yet met. When we sat down for the Rock Solid podcast, I wasn’t just hearing another civic success story. I was witnessing someone…

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The Influencer Mobile

The Real Power Behind the Curtain: Influence Isn’t What You Think

We live in a world of metrics, where follower counts pass for credibility and virality masquerades as value. It’s tempting to believe that if people see you, they’ll follow you. But here’s the uncomfortable truth. Being seen isn’t the same as being believed. And being believed? That’s what moves people. Amanda Russell nailed it in The Influencer Code: “If nobody takes action because of you, you’re not an influencer. You’re just popular.” That line cut through the noise. Because over…

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Nicholle Walton-Durban From ESTEAM Academy

A Four-Year-Old Just Outsold You with Nicholle Walton Durban

Last Saturday in Round Rock a preschooler sold every glitter candle on her table in ninety minutes. No ad budget, no CRM, just a marker poster and unstoppable enthusiasm. If that stings, good. Discomfort is data, and data fuels growth. The Moment My Lens Flipped Nicholle Walton Durban sat in front of the mic and dropped a single word that rewired the conversation: edupreneur. She is not an educator who dabbles in commerce. She is an entrepreneur who builds learning…

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Bryan Eisenberg when he weighed 277 pounds

The Lie the Algorithm Wants You to Believe About Yourself

We are not drowning in information. We are all being fed stories designed to keep us compliant. Every swipe, scroll, and AI-generated summary is a carefully measured drip of dopamine, fear, tribalism, and distraction. Not to inform you. To influence you. Not to empower you. To pacify you. The more overwhelmed you are, the more likely you are to drift in the sea of life. When I wrote I Think I Swallowed An Elephant, it wasn’t because I had everything…

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LifeSpring’s Chiropractic Trichord Method

Feeling Burnt Out from Selling? Here’s Why

Yesterday at 1 Million Cups Round Rock, our Brews and Breakthroughs table kept circling the same drain. Why does selling feel like pushing a boulder uphill? Here’s the uncomfortable answer. You’re probably attracting the wrong people. Not bad people. Just people who are not a match. And that mismatch is what drains your energy. Let me show you what alignment actually looks like. Dr. Matt Delgado at LifeSpring Chiropractic had all the right ingredients on paper. A clean website. A…

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The incredible leader known as Karah Powell

From Horses and Elephants to Empathy: The Power of Showing Up

“If you can lead a horse, you can learn to lead your life again.” – Karah Powell Some people show up to life. Karah Powell shows up to lead it. Not with fanfare. Not with flair. But with the kind of quiet presence that makes people feel like they belong. In our latest Rock Solid podcast episode, I sat down with Karah—veteran, nonprofit leader, and the heart behind ROCK (Ride On Center for Kids). And as we talked, I realized…

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25 years of words are worlds

Words Create Worlds: Why Two or Three Words Still Change Everything

Over 25 years ago, we wrote our first book called Persuasive Online Copywriting. It was the business card packaged as a book to help people understand the value of increasing conversions. Back then, people didn’t take words seriously. They still believed marketing was about fonts, flash intros, and button colors. I knew better. I had seen it firsthand. The right words, spoken to the right person at the right moment, could change everything. Today, as I release I Think I…

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Karen Cerezo, midlife coaching

The Elephant in the Room: What Midlife Women (and Men) Aren’t Talking About but Should

Last week on the Rock Solid podcast, I sat down with fitness and menopause coach Karen Cerezo. I expected a great conversation. What I didn’t expect was to feel so seen. Because as Karen talked about brain fog, fatigue, and aching joints… about the slow erosion of identity that hits so many women in midlife… I felt my own story echoing back. Let me be real. Before my transformation, I knew the weight I carried wasn’t just physical. It was…

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

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