Bryan Eisenberg, Author at Bryan Eisenberg & Jeffrey Eisenberg "by @TheGrok"

Bryan Eisenberg

Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing keynote speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.

eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success

April 16, 2018

Bryan Eisenberg

Big Data Marketing, Ecommerce, Webinar

On Demand Webinar: Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used data to level the playing field. With the right insights, he fought back against teams with far more money and resources to create a winning baseball organization. This won’t be a webinar about baseball though. It will focus on how AI can change the game for retailers to fight back against digital disruptors like Amazon. You’ll learn how retail organizations…

Want Instragrammable Conversions? Leverage Context

October 19, 2017

Bryan Eisenberg

Ad Continuity, Advertising, B2B, conversion rate, Conversion Rate Optimization 101, Customer Experience, Landing Page, Lead Generation, Social Media

Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture. We don’t have access to their…

Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.

October 2, 2017

Bryan Eisenberg

Brand, Call to Action, Conversion Rate Optimization 101, Customer Experience, Ecommerce, Landing Page, Mobile, Optimization

A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. BTW this is what the Treasure Truck looked like when you arrived: What other brands would you like to see execute a fun truck experience like this one?

Can I Send You an Audible Code?

August 25, 2017

Bryan Eisenberg

Books, Interview, Speaking

Jeffrey and I have a handful of Audible codes left for free audio book copies of Be Like Amazon: Even a Lemonade Stand Can Do It. If you would be interested in listening to it and possibly providing an honest review, just send us a message as soon as possible. Please help me Speak at SXSW I, along with other senior marketers, have proposed a panel called: Thrive and Win in an Amazon World These great panelists and I will…

Run a Business Like Jeff Bezos an interview with Digital Marketer

August 4, 2017

Bryan Eisenberg

Conversation, Interview

I hope I get to see some of you at Digital Marketer’s Content and Commerce Summit in LA on September 18-20th. Let me know if you plan to come.

Celebrate Entrepreneurial Independence Day with a Free Read!

July 3, 2017

Bryan Eisenberg

Advertising, Books, Brand, Continuous Improvement, Customer Experience, Personal Branding

We all know the freedom that comes from being an entrepreneur. This holiday week a couple of friends of mine got together to offer you the chance to soak up the holiday sun, sip some lemonade and enjoy the gift of free and very low costs books to improve your business. Be Like Amazon: Even a Lemonade Stand Can Do It will be available this week as a Free Kindle download. You’re on a road trip with an old man…

How the Washington Post applies the 4 Pillars of Success to the Newsroom

June 22, 2017

Bryan Eisenberg

Continuous Improvement, Customer Experience, Optimization, Publishing

This week we look at a recent NPR analysis of how the Washington Post became profitable after Jeff Bezos acquired them. It was as simple as applying the unifying principles behind the 4 pillars of Amazon success and leveraging the Be Like Amazon: Even a Lemonade Stand Can Do It flywheel. I am publishing these weekly over on my Facebook author page.