Working Hard When No One’s Watching: The Lesson No School Teaches
Hunter Leatherman grew up right here in Round Rock. His parents were bankers. He attended Cedar Ridge High School, studied […]
What a Professional Baseball Clubhouse Taught Me About Life
There are lessons you learn in a classroom. Then there are lessons you learn in a clubhouse. On a recent
The Words You Use Are Costing You More Than You Think
Years ago, our team changed four words on a Dell configurator page. We swapped out “learn more” and replaced it
They Want 6th Graders to Choose a Career. Trina Martin Has a Better Idea.
What were you going to be when you grew up? I was going to be a few things. So were
Round Rock Is Quietly Becoming a Startup Town: What Destin George Bell, a Million New Startups, and Vibe Coding Mean for Founders Right Now
When Destin George Bell moved from Kentucky to Austin, he slept in his car. He was making eight dollars an
What a $100M Bike Company Taught Me About Living To Be Like Amazon
Some conversations feel like finding a page you didn’t know was missing from your own book. That’s what happened when
You Don’t Have a Marketing Problem. You Have an Alignment Problem.
Most companies think they’re misfiring because of marketing. They’re not. They’re misaligned. The dangerous part is they don’t feel it
She Built a Business Designed to Lose Customers. That’s Why She’s Winning.
I said it out loud in the middle of the interview, and I meant it as a joke. But it
I Was There To Build the Foundation. They’re Building the Future
You’ve never taken a ride in a time machine. Neither have I. But I sure felt like I had. This
How LLM Search Is Exposing Marketing’s Broken Stories
The smartest AI in the world cannot fix a broken story. And no algorithm on earth can fix a team
Why Smart Founders Are Choosing Round Rock Over Austin
The city you choose quietly decides whether your startup lives or dies. Founders obsess over product, funding, hiring, and traction.
About “TheGrok”
I didn’t ask to be called The Grok. The name found me. It started in the late ’90s, when my
JumpStart Your Startup With Cam Houser
Some people polish their pitch decks. Others just get to work. That’s what the Jumpstart Program is all about. Launched
You’re Worth More Than You Think
How Mindset, Value, and the Words We Use Shape Everything At the beginning of a new year, we tend to
Why Stories, Not Features, Drive Growth
If your customers don’t feel the story, they won’t fund the solution. The most overlooked growth lever in your business