90% of Content Marketers Suffer From ‘The Curse’ & How to Remedy It

Can't read the label inside the bottle

When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you risk losing your objectivity. Hey, it's a human thing. Too much knowledge about your company and what you offer leads you to answer questions nobody is asking. When you're inside the … [Read more...]

The About Us Page in a Social World

Creating a great about us page in a social world

Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it.  Every website needs an "About Us" page, it’s one of the most important but undervalued elements of a company’s website. This … [Read more...]

Content Marketing: Superheroes Teach the Art of Storytelling

Video thumbnail for youtube video Content Marketing: Superheroes Teach the Art of Storytelling -

Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and characters were not what caught my attention. What fascinated me is the engagement that people had with these characters many of whom have been around for more than 50 years. That is the value … [Read more...]

The Number 1 Rule for Content Marketing

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...or the dog will just ignore you! … [Read more...]

Content Marketing Personas

personas for content marketing

It seems like only yesterday that I typed the following words into my computer: Conversion rate is a measure of your ability to persuade visitors to take the action you want them to take. It's a reflection of your effectiveness and customer satisfaction. For you to achieve your goals, visitors must … [Read more...]