April 9, 2010 by 11 Comments

5 Dimensions of Landing Page Element Success

Always Be Testing Cartoon courtesy of Sean DSouza

Last time, I shared with you the 10 landing page elements, such as the call to action, that make up the anatomy of a landing page. Once you have identified your elements, there are five dimensions to evaluate if the elements will work at converting your visitors. The five dimensions … [Read more...]

Filed Under: Continuous Improvement, Optimization, Uncategorized, Web Design Tagged With: ,
October 21, 2009 by Leave a Comment

Always Be Testing: Marketing Optimization in Challenging Times: Presentation

bryanazima

Last week I had the fortune to speak at the Arizona Internet Marketing Association. Thanks to their fabulous efforts you can watch my presentation online. Here is AZIMA's October 2009 Social Event - Always Be Testing - Marketing Optimization in Challenging Times (link opens a new window - you … [Read more...]

Filed Under: Continuous Improvement, Speaking Tagged With: , , ,
October 5, 2009 by 2 Comments

What If You Had $1,000,000 To Invest 50 Years Ago?

Toyota_1950

And you had the choice of GM or Toyota to invest in. Which would you have chosen? 50 years ago GM had all the marketing muscle, the innovative cars, the great distribution and Japanese cars did not enjoy the reputation they have today? 50 years ago you would be sure that GM was the sure … [Read more...]

Filed Under: Continuous Improvement, Trim the Fat Tagged With: , , ,