The Grok’s Not to Miss Links 10-8-09

The myth of the page fold: evidence from user testing - we've been telling people about the problem with horizontal lines on a page for years. The History and Evolution of Social Media and of course you'll need the The Ultimate List of Niche … [Continue reading]

What If You Had $1,000,000 To Invest 50 Years Ago?

And you had the choice of GM or Toyota to invest in. Which would you have chosen? 50 years ago GM had all the marketing muscle, the innovative cars, the great distribution and Japanese cars did not enjoy the reputation they have today? 50 years … [Continue reading]

69 Free (or low cost) Tools to Improve Your Website

1. UserTesting.com UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and their written summary. It costs $29 and is typically … [Continue reading]

Top 10 Online Retailers by Conversion Rate: August 2009

Here are the top 10 converting websites for August 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of … [Continue reading]

SEM Konferansen 2009

I am back from Norway after having presented at the SEM Konfersansen 2009 to a great group of Search Marketers. I think they received the core of my message which was that most of them don't have a traffic problem but a conversion problem. Organized … [Continue reading]