Social Media Policies For Your Business

How are you handling social media at your business? Chris Boudreaux from the Social Media Governance blog has a collection on 80+ companies social media policies and growing. There are an additional 30+ social media policies here, including an … [Continue reading]

When Web Analytics Lie

What happens if your onsite web analytics look good, but you still aren’t drawing conversions? Mike McDonald, of WebProNews caught up with me after one of my site clinics at Search Engine Strategies for an interview on Creating a Self-Service … [Continue reading]

How to Improve a Product Page – Part I

My good friend, Dr. Ralph Wilson spent some time with me at the eMetrics Marketing Optimization Summit to discuss with me how to improve a product page. … [Continue reading]