Guy Kawasaki Demos How to Use Twitter at Bolo Conference

I just got back from speaking at the Bolo Conference and AZIMA event in Arizona. They were both well organized events, with very attentive audiences. At the Bolo conference I premiered my latest presentation, Trim the Fat: How to use Personas, … [Continue reading]

What’s With Demand Generation / Creation?

I dislike the term "Demand Generation", also referred to as "Demand Creation" because it's misleading. Surely marketing professionals know better. I hope. You could always look it up on Wikipedia where it's reasonably explained. It's only in … [Continue reading]

Strategy Challenges for Effective Online Marketers, Part 1

Marketers like to ask: How do I increase my sales? How do I get more leads? How do I drive more traffic to my site? How do I achieve better search engine rankings? How do I keep customers from abandoning their shopping carts? How do I use the data I … [Continue reading]

The Grok’s Not to Miss Links 10-8-09

The myth of the page fold: evidence from user testing - we've been telling people about the problem with horizontal lines on a page for years. The History and Evolution of Social Media and of course you'll need the The Ultimate List of Niche … [Continue reading]

What If You Had $1,000,000 To Invest 50 Years Ago?

And you had the choice of GM or Toyota to invest in. Which would you have chosen? 50 years ago GM had all the marketing muscle, the innovative cars, the great distribution and Japanese cars did not enjoy the reputation they have today? 50 years … [Continue reading]