Social Media

Measuring Social Media: An Interview with Jim Sterne & Avinash Kaushik

by on May 11, 2010

Just last week, I had the pleasure of keynoting the fabulous eMetrics Conference in San Jose. While there I had a chance to sit down with my good friends Jim Sterne and Avinash Kaushik to discuss Jim’s latest book Social Media Metrics: How to Measure and Optimize Your Marketing Investment. If you are doing anything in social media, planning on it (and if not why not) then you should get a copy right away. Take 8 minutes and watch the interview below, there are some juicy nuggets in there.

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The ‘Remarkable’ Challenge in a World of Mouth Economy

February 12, 2010

Remarkable -adjective – Worthy of being or likely to be noticed, especially as being uncommon or extraordinary. “You want great marketing but nobody can be creative enough to compensate for the problem you have. The product you have been offering for the past 10 years just isn’t that remarkable, in fact, very few people truly [...]

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You Can’t Fake Social

January 5, 2010

Advertising guru, Roy Williams likes to say “Advertising only accelerates the inevitable” today I would add that “Social media only accelerates the inevitable.” The point is simple, if you have a good business, with strong values, a great product/service, that takes good care of employees and customers, advertising will help amplify your great story and your results. [...]

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Social Media Policies For Your Business

September 21, 2009

How are you handling social media at your business? Chris Boudreaux from the Social Media Governance blog has a collection on 80+ companies social media policies and growing. There are an additional 30+ social media policies here, including an interesting one from Kodak (PDF) and a link to an Edelman report on how President Obama [...]

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