If you could build your business anywhere, somewhere affordable, buzzing with talent, rich with resources, and designed for your lifestyle, wouldn’t you? Welcome to Round Rock, Texas. Not just a suburb of Austin. An entrepreneur and startup launchpad where ambition meets opportunity. Here’s why founders are quietly winning here… while the rest of the world is stuck in traffic.

1. Where Data Crowns You King

Round Rock doesn’t just feel great — it’s ranked great. Voted #1 place to live by Bankrate. #2 by Money Magazine. Low costs, high salaries, a booming tech scene. You’re not guessing here. You’re launching on solid, celebrated ground.

2. Build Late. Sleep Easy.

Forget safety concerns. Round Rock ranks among the top 15 safest cities in the nation. Your kids can bike to school. You can work into the night without looking over your shoulder. That’s peace of mind, baked into your bottom line.

3. Family-First Means Founder-Strong

Top-rated schools. Parks everywhere. A town designed for life, not just hustle. Founders with happy families make sharper decisions – and Round Rock delivers the ecosystem for both.

4. Keep Your Overhead Low and Ambition High

Big dreams don’t need big rent. Round Rock’s affordability keeps costs down and your runway long. Compared to Austin, housing is 25% cheaper. Office space? Same deal. That means more margin for innovation.

5. Dell Was Born Here. You Could Be Next.

Round Rock was once a startup town. Then Dell happened. That Fortune 500 legacy didn’t just bring jobs — it built infrastructure, talent pipelines, and an entrepreneurial spirit that still runs through the city’s veins.

6. Next to Austin. But Saner.

You get Austin’s innovation, energy, and venture access — without the gridlock, chaos, or sky-high pricing. Round Rock is close enough to tap the hype, far enough to build in peace.

7. Zero Income Tax = Max Cash Flow

Texas doesn’t tax your income. Not personal. Not corporate. Add in Round Rock’s low property taxes, and you’ve got a founder-friendly financial playground. That’s more money for growth, hires, and runway.

8. Startup Incentives? They’ll Write You a Check.

Round Rock isn’t just welcoming – it’s investing in you. With grants, tax abatements, and infrastructure support, the city actively partners in your growth. Think of it as a welcome bonus… but way better.

9. Talent Is Everywhere You Look

Young. Educated. Hungry. That’s Round Rock’s workforce. With a median age of 33 and a surge in STEM grads, this is a city where hiring great people isn’t hard – it’s just how things work. But here’s the real kicker: they don’t have to move here. They’re already here – graduating, collaborating, and looking for companies like yours.

10. 80+ Tech Companies and Counting

Round Rock’s tech sector is booming – with an explosion of startups and $450 million in recent economic impact. You’re not alone here. You’re part of a rising tide.

11. The Hidden Goldmine: Defense Tech

Cybersecurity, AI, aerospace – Round Rock is becoming a defense tech magnet. With the Army Futures Command and a thriving veteran population, this niche ecosystem is your secret weapon.

12. Beyond Tech: Donuts to Drones

IoT startups, artisan honey empires, and yes, world-famous donuts. Round Rock supports entrepreneurs across every industry. You don’t have to fit a mold. Just bring passion.

13. A Community That Actually Cares

Here, competitors become collaborators. City leaders show up. The Round Rock Chamber connects. It’s not a buzzword, Round Rock is truly entrepreneur and founder-friendly. You’re never building alone.

14. Short Commutes = Long Wins

While Austin’s stuck in traffic, you’re already at your desk (or back home with the fam). The average commute here is under 25 minutes. That’s time back. Energy saved. Life gained.

15. Parking Shouldn’t Be a Perk – But It Is

No meters. No tickets. No circling the block. Parking in Round Rock is gloriously unremarkable and that’s a huge win for your sanity (and your clients’).

16. Strategic Location. Seamless Connection.

25 miles from the airport. At the intersection of major highways. Surrounded by three of Texas’ biggest cities. Whether you’re shipping goods or pitching VCs, Round Rock keeps you connected.

17. Built for the Long Game

$1.2 billion in infrastructure upgrades. AAA bond ratings. Gig-speed internet. This city is engineered for scale. You won’t outgrow Round Rock — it’ll grow with you.

18. Economic Resilience, Built In

Recession-resistant. Diversified economy. Historically low unemployment. If the market wobbles, Round Rock holds steady. That’s the kind of stability startups dream about.

19. Play Hard, Recharge Often

Baseball games at Dell Diamond. Trails and parks galore. And America’s largest indoor waterpark. When it’s time to unwind, Round Rock delivers joy by the gallon.

20. Small-Town Soul. Billion-Dollar Ambition.

Despite its scale, Round Rock keeps its charm. Baristas remember your order. Neighbors celebrate your wins. It’s a place where your company can go public, and your life still feels private.
Round Rock isn’t just “a good place to start a business.” It’s a city built to launch dreams. Fueled by legacy, supported by community, and structured for scale, it’s where grit meets growth.
This isn’t hype. It’s home. Are you ready to rock your business in Round Rock, Texas.

Bonus: A City With a Voice (and a Mic)

Round Rock’s social media game is next level. Funny, fast, and founder-friendly. The city’s team isn’t just posting updates. They’re building buzz and spotlighting our amazing community. Want the inside scoop? Tune into Rock Solid, the our own local podcast where local business leaders and big ideas get airtime. This city doesn’t just support you. It amplifies you.