Here’s why that’s killing your growth…
You know that song you can’t shake?
The one that hijacks your brain on repeat — “Don’t Stop Believin’”… “Happy”… Baby Shark (sorry)?
That’s called an earworm.
And it turns out, businesses get them too.
They fall in love with their own tune.
Their origin story. Their shiny product. Their 5-step proprietary process.
And then?
They crank it up. Over and over. Louder. Tighter. Glossier.
But here’s the truth: nobody’s dancing.
Because customers don’t care about your song — they’re already humming their own.
They’ve got their own daily soundtrack:
• The tension of unmet needs.
• The chorus of frustration.
• The silent beat of decisions not yet made.
While you’re singing about features and “world-class solutions,” they’re stuck on WIIFM: What’s In It For Me .
You’re not the headliner. You’re not even the opening act.
You’re background noise.
Unless…
You tune in.
You drop the mic on your ego. And start remixing your message to match their melody.
• Start with their story.
• Echo their emotions.
• Drop a hook that hits where it hurts — or heals.
Because the brands that win? They don’t try to get louder.
They learn to listen better.
And when you do that?
You don’t just get attention.
You become unforgettable.
Don’t get trapped in an earworm.
Make your brand the soundtrack to their solution.
