Yesterday at 1 Million Cups Round Rock, our Brews and Breakthroughs table kept circling the same drain.
Why does selling feel like pushing a boulder uphill?
Here’s the uncomfortable answer.
You’re probably attracting the wrong people. Not bad people. Just people who are not a match. And that mismatch is what drains your energy.
Let me show you what alignment actually looks like.
Dr. Matt Delgado at LifeSpring Chiropractic had all the right ingredients on paper.
A clean website. A high-performing SEO firm. A flood of traffic. But the people showing up? They were asking about insurance. Looking for quick fixes. Missing the deeper reason LifeSpring even exists.
So we flipped the script.
We stripped away the generic and dialed up the specific. Every word on his website began to sound like him. His beliefs. His voice. His vision for care that goes far beyond the spine.
And everything changed.
Now, people show up quoting his pages. They come in already knowing they want to be part of his story. They are not comparing prices. They are choosing alignment.
That is not a numbers game. That is resonance.
We are taught to chase sales through sheer volume. To tolerate a thousand no’s in hopes of one yes.
But what if there’s a better way?
What if your message became so clear and so true that it projected like a Bat-Signal across the city?
So the people who need you can see it and say That one. That’s for me.
Because when that happens, selling isn’t hard. It’s natural. It’s honest. It’s mutual.
You don’t need more traffic. You need more truth.
So ask yourself this. Would your best client recognize themselves in your message right now?
If not, stop polishing your pitch.
Start broadcasting your belief.
Say it so clearly that the right people can’t miss it.
