When people ask me what makes Round Rock different, I don’t hesitate. It’s not just the growth. It’s not just the innovation. It’s the people. It’s always been the people.

That’s why I launched Rock Solid: The Round Rock Business Leaders Podcast – to capture the heart of what drives this city forward. And in this episode, I got the absolute joy of sitting down with my good friend and fellow Round Rock Chamber ambassador, Diana Lindsey. If you’ve ever wondered what purpose-driven leadership looks like in real time, Dianna is it.

She didn’t just roll into Round Rock with a plan. She built one. From the days of beating Round Rock in band competitions back in Georgetown, to spearheading Backpack Friends—her story is a masterclass in how to show up, learn fast, and serve deeply.

She moved here with no contacts, no network. Six months later? She knew everybody. Why? Because she made the decision to be at everything. Ribbon cuttings. Mixers. Chamber meetings. Every. Single. Thing. That’s not coincidence. That’s intention.

That’s one of the biggest lessons I’ve learned over the years: you can’t buy trust, you build it. And Diana built it one conversation, one handshake, one delivery box at a time.

But here’s where it gets even more powerful. Dianna didn’t just join a community. She helped shape it. As the leader of the Chamber’s ambassador program, she transformed it from a free-food club into a professional force. A real face of the chamber. Representing with pride, purpose, and presence. That’s not something you do for status. That’s something you do because you care.

And then there’s Backpack Friends.

180,000+ weekend meals for hungry kids in Central Texas. $5 a meal. Every single dollar a step toward dignity and opportunity for a child who just needs a little help. That’s not a marketing campaign. That’s a mission.

She shared the 831 story. If you haven’t heard it, just know it’s one of those moments that stops you in your tracks. A little girl. Four quarters. Eight hundred and thirty-one dollars showing up down to the penny. If you believe in signs, that’s one. If you believe in action, that’s the starting gun.

Diana doesn’t just talk about leadership. She lives it. She shows up to do the work most people overlook. And in doing so, she reminds us all: when we show up for others, we become something more ourselves.

That’s what Rock Solid is all about. Stories that inspire. Stories that connect. Stories that show us how we build better businesses, stronger communities, and more meaningful lives.

So here’s what I want you to do next:

Want to help feed kids? Go to backpackfriends.com.
Want to sponsor, volunteer, or play in their golf tournament? Reach out.
Want to grow your impact? Start showing up. Like Diana did.

Because business isn’t just about bottom lines. It’s about better lives.

And that starts with leaders like Dianna Lindsey.