Books

Grab Your Free Kindle Copy of a Great Business Book This Weekend Only

My friend Tim Miles has his birthday this weekend. So he decided that this weekend he will be giving away his book, Good Company – Making It, Keeping It & Being, for free on Amazon. I want you to help me give Tim a present back for giving of himself and allowing you to get this book for free this weekend. I want to help him be the #1 free Kindle Marketing book. Will you grab a free copy? No strings…

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The Ultimate Conversion Optimization Reading List

If 2010 is the year of conversion rate optimization, then people are going to have to move beyond today’s simplistic tactical application (pushed mainly by tool vendors anxious to sell technology fixes) of basic landing page optimization and testing, to the strategic worldview that conversion optimization should play in an organization. Good conversion optimization should focus on uncovering and understanding your target market’s needs, your content strategy, and on delivering your brand promise and a remarkable customer experience. Great conversions come…

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Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

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