What A Used Car Salesman Can Teach You About Empathy
He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an
Can Your Company Deliver What Marketing Promises?
As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they
Where’s Bryan? 12 Provocative Posts You May Have Missed
Things have been crazy the last couple of months since publishing our new book so I’ve been neglecting this blog
The Stepford Personas: What Lies Beneath?
Conferences are fun. The drinks afterward are better. Confidences get shared. Let me give you a peek into Chad’s world.
Get Your Free Copy of Buyer Legends: The Executive Storyteller’s Guide
I hope you got your copy already, if not grab it for free over the next couple of days. Please
You are Legend!
Your marketing deserves to be legendary! Your brand and it’s story crave sharing from one customer to the next. That
Jerry’s Branding Punch Line
Do you know the one about Jerry and Jeff walking into a coffee shop? “I love advertising because I love
Is that a Gap in Your Brand Story?
In days long gone a company’s brand story typically emanated from a single place, from the company itself. Today, technologies
How to Manage a Legendary Brand
There are bad companies, good ones, great ones, and then there are legendary companies. Legendary companies that disrupt, innovate, revolutionize
The Lonely Brand Story Meets Social Media
Brands must make sure their stories are being told properly across all channels and that they can measure alignment and