Things have been crazy the last couple of months since publishing our new book so I’ve been neglecting this blog a bit. Just in case you missed it here are a few things my team and I have been working on in the past few weeks:
1. Conversion Rate Optimization
I wrote about the future of Conversion Rate Optimization over at the eConsultancy blog
2. Improving Collaboration and Execution With Your Marketing Team
On the SalesForce.Com blog I wrote about how Buyer Legends can improve collaboration and execution.
3. Optimizing Holiday Retail
Over on IBM’s SmarterCommerce Blog I explained how using Buyer Legends coupled with IBM’s data analysis can reveal even more powerful insights and more opportunities for retailers to take action. If you would like to see some concrete examples of how data can be turned into story and how story can be turned into action, you can read it here.
4. 2015 Marketing Planning
I’m also blogging over at BuyerLegends.com:
in this post I write about 3 things marketers must do as they plan for 2015.
5. UI, UX & Customer Experience
I also wrote on BuyerLegends.com about how great UI still risks a poor customer experience.
Also on the BuyerLegends.com Blog:
The Buyer Legends blog features some great content from my brother Jeffrey Eisenberg and Buyer Legends co-author Anthony Garcia.
6. Brand and Customer Experience
Check out this post from Jeffrey who writes about closing the gap between your brand promise and the actual customer experience.
7. How Brick & Mortar Retailers Can Keep Up
Anthony wrote about how brick and mortar retailers who are struggling to keep up with online competition like Amazon should also consider evolving their offline experience, then shares a powerful example of exactly how to do that.
8. Will Tesco’s Love of Customer Data Doom Them?
Anthony wrote about UK Supermarket giant Tesco’s fall from grace and why it isn’t about using customer data but rather ‘how’ they used the data.
9. What Amazon Will Do With All That Data
Was the announcement of a new cloud device indication of Amazon’s bigger plan to introduce more seamless shopping experiences in our daily lives?
10. Buyer Legends In Action at Extra Space Storage (NYSE: EXR)
In this interview with Melissa Burdon, Director of Marketing Optimization for Extra Space Storage (NYSE: EXR), Melissa describes how she was immediately able to implement Buyer Legends in her organization.
11. Buyer Legends Free Webinar
To learn about the process and it’s benefits in greater detail you can watch the free webinar I presented for UserTesting.Com.
12. News about our book Buyer Legends: The Executive Storyteller’s Guide
Our new book Buyer Legends – The Executive Storyteller’s Guide was published in late October. It’s real short, you can read it in about 30 minutes. In it we describe a simple business process any company can use to combine the power of storytelling with hard data to improve execution and conversion. It’s also real practical, you can create your first Buyer Legend in about 90 minutes.
What Other People Are Saying About Buyer Legends:
Jeffrey, Anthony and I are all thrilled and humbled by the response to Buyer Legends – The Executive Storytellers Guide.
Growth Hacking a review from Inc.
Over at Inc. Murray Newlands reviews our book and tells you how it can be used to hack your growth.
Small book with a big idea review from Forbes
Roger Dooley also shared his insights about our book on Forbes.
And here are a handful of the 62 Amazon reviews so far:
David W Grey writes
You may have heard the maxim:
“Your brand isn’t what you say about yourself. It’s what your customers say about you.”
Buyer legends is concise, clear, compelling read, packed with insights about how to put stories to work, to increase your marketing reach, grow sales and increase customer satisfaction abandoned loyalty.
The Eisenbergs get straight to the point, show you what to do, how it works and why it’s important. After reading this short book you will be able to apply the ideas immediately.
Brandy Shapiro-Babin writes
The Eisenberg’s have done it again! Each book the Eisenberg’s have written have contributed to my continued business success. In their newest undertaking, “Buyer Legends,” is a must read for anyone who works in marketing, sales or product development. With the concept that people understand, remember and identify with a story, they artfully take you through their own, easy to duplicate process on how to reach, understand and inspire the various stake holders to your company.
Roger Dooley of Neuromarketing writes
Buyer Legends is remarkable in its simplicity. It can be read in well under an hour, and the process the authors outline for creating a buyer legend can be finished in under two hours. Start the book after your morning coffee, and before lunch you’ll have your first legend.
I’m a huge fan of storytelling as a way of communicating, and the authors show how to bring sterile customer personas to life by using narrative.
Whether you are one person trying to craft better marketing or an executive hoping to develop a shared vision, Buyer Legends is a must read.
And finally Sam Decker writes
This short book is about being a middle-brained marketer…reaching an audience with left and right brain considerations. First understanding the audience through to developing a story that is more compelling to drive all marketing decisions. As such, the core of this book struck a chord with me and gave practical advice to build these stories.
We are humbled and thrilled! Thank you for all your support!
P.S. – Don’t miss my upcoming webinar “The Anatomy of A High Converting Mobile Landing Page” with Unbounce.