Competitive Intelligence

5 Reasons Your Competitors May Be Kicking Your B&^(

There are a finite number of ways to stand out and capture significant market share in any marketing category. You can be lowest price driven (a dangerous path), operationally excellent, channel dominant, or focused on customer intimacy. Many companies excel at two or three but it is nearly impossible to excel at all of them. Can you name the company that does? Here are 5 strategies companies use to become market leaders. They have efficient operations – Operations that let…

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2 Ways to Legally Spy on Your Competition

Last week, I had the pleasure to present a webinar sponsored by Compete titled “How to Legally Spy on Your Competition.” Many people on that webinar requested a list of the tools that I mentioned on the call. I thought I’d share them here as well. For specific examples on how to use each of these tools, please check out the recording of the webinar. 1. How are your competitors doing now? One of the most common questions heard across boardrooms,…

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21 Tools to Legally Spy On Your Competition

Have you ever wished you knew everything your competitors where up to? Well online it isn’t that hard. 1. SpyFu – Want to know what keywords your competitors are targeting in the search engines? Use this tool to download the list of keywords and adwords they are using. Don’t forget to visit their SpyFu Universty. 2. The Search Monitor – They have several tools including another great search engine competitive intelligence tool. The Search Monitor Track market share, page rank,…

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