Content Archives - Bryan Eisenberg & Jeffrey Eisenberg

Simplicity Is Mastery: Why Clear Messages Win Minds, Hearts, and Markets

There’s a moment, often too late, when people realize their message didn’t land. It didn’t inspire, convert, or persuade. And they can’t quite figure out why. It wasn’t the idea. It wasn’t the effort. It was the excess. Too many words. Too much complexity. Not enough clarity. We live in a world saturated with information and starving for meaning. In this kind of environment, simplicity isn’t a luxury. It’s survival. It’s not just a design principle. It’s not about using…

From Elephants to AQ: Why Sticky Phrases Create Unstoppable Brands

Bryan Eisenberg

Most marketers underestimate just how physical persuasion really is. When you see someone smile, your mirror neurons smile. When you hear laughter, your brain laughs with them. Neuroscientist V.S. Ramachandran calls them “empathy neurons” because they dissolve the barrier between self and others. This is why the most memorable ads don’t just tell you something. They make you feel it. They create knee-jerk reactions, inside jokes, even little catchphrases you carry into your daily conversations. Wassup! That’s what Dr. Matt…

Words Create Worlds: Why Two or Three Words Still Change Everything

Bryan Eisenberg

Over 25 years ago, we wrote our first book called Persuasive Online Copywriting. It was the business card packaged as a book to help people understand the value of increasing conversions. Back then, people didn’t take words seriously. They still believed marketing was about fonts, flash intros, and button colors. I knew better. I had seen it firsthand. The right words, spoken to the right person at the right moment, could change everything. Today, as I release I Think I…

The Most Powerful Part of Your Story Is the One You Don’t Tell

Bryan Eisenberg

Lately, I’ve been getting overwhelming feedback on my latest manuscript, I Think I Swallowed An Elephant (Kindle pre order is available). But the comments that stick with me most aren’t about what I wrote. They’re about what I didn’t. It’s what I chose to bury. Like an iceberg, the real weight of a story lives below the surface. The part you don’t spell out. The part the reader feels in their gut before their brain catches up. And here’s what’s…

Live Like You’re Dying: The Value of Authenticity, Mortality, and Viral Storytelling

Bryan Eisenberg

You will die someday. Not a warm and fuzzy opener, I know. But stick with me. Because when you remember that truth, something strange happens. You stop performing. You stop pretending. And you start asking better questions. Like this one: What exactly do I lose by being fully, wildly, unapologetically myself? Back in 2007, a man named Randy Pausch asked that question without ever saying the words. He was dying of terminal cancer. Months to live. And he walked onto…

Most companies treat storytelling like seasoning.

Bryan Eisenberg

Sprinkle a little on the website.Add a pinch to the pitch deck.Maybe toss it in the onboarding slideshow. But here’s the truth:Story isn’t seasoning. It is the system. If your story only lives in your marketing, you’re missing 90% of its power. Because story is how humans understand the world.It is how we decide what matters.Who we trust.What we believe.And why we act. That is why your story has to show up everywhere: Great companies do not just tell stories.They…

Most brands don’t die with a bang. They die quietly. In inboxes.

Bryan Eisenberg

In 2014, Derek Sivers did something wild. He rewrote a confirmation email. That’s it. Not a campaign. Not a product launch. Just an email. Here’s what it said: “Your CD has been gently taken from our CD Baby shelves with sterilized gloves and placed onto a satin pillow…” It went viral. People laughed. They shared it. They remembered CD Baby. But why? Because it felt like something. Because it sounded like someone. Because it had what most brands are missing:…

Stephanie Tyler of Round the Rock and the FIRE Foundation

Stephanie Tyler, Supporting the Round Rock Community and Entrepreneurs of All Ages

Bryan Eisenberg

In this episode of the “Rock Solid” podcast, I interview Stephanie Tyler, a prominent figure in Round Rock, Texas, known for her work with the “Round The Rock” community platform and the Fire Foundation. We discuss the recent “Best of Round Rock Awards,” which recently celebrated its 11th year and saw unprecedented participation from both the community and local businesses. Stephanie emphasizes the importance of these awards in reflecting the growth and diversity of Round Rock’s business landscape. She also…