Content

Storytelling is not just seasoning

Most companies treat storytelling like seasoning.

Bryan Eisenberg
Content, Content Marketing, Customer Experience, Interview, Storytelling

Sprinkle a little on the website.Add a pinch to the pitch deck.Maybe toss it in the onboarding slideshow. But here’s the truth:Story isn’t seasoning. It is the system. If your story only lives in your marketing, you’re missing 90% of its power. Because story is how humans understand the world.It is how we decide what matters.Who we trust.What we believe.And why we act. That is why your story has to show up everywhere: Great companies do not just tell stories.They…

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Most brands Don’t die with a bang

Most brands don’t die with a bang. They die quietly. In inboxes.

Bryan Eisenberg
Content, Copywriting, Customer Experience, Email

In 2014, Derek Sivers did something wild. He rewrote a confirmation email. That’s it. Not a campaign. Not a product launch. Just an email. Here’s what it said: “Your CD has been gently taken from our CD Baby shelves with sterilized gloves and placed onto a satin pillow…” It went viral. People laughed. They shared it. They remembered CD Baby. But why? Because it felt like something. Because it sounded like someone. Because it had what most brands are missing:…

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Stephanie Tyler of Round the Rock and the FIRE Foundation

Stephanie Tyler, Supporting the Round Rock Community and Entrepreneurs of All Ages

Bryan Eisenberg
blogging, Content, Conversation, Interview, Podcast

In this episode of the “Rock Solid” podcast, I interview Stephanie Tyler, a prominent figure in Round Rock, Texas, known for her work with the “Round The Rock” community platform and the Fire Foundation. We discuss the recent “Best of Round Rock Awards,” which recently celebrated its 11th year and saw unprecedented participation from both the community and local businesses. Stephanie emphasizes the importance of these awards in reflecting the growth and diversity of Round Rock’s business landscape. She also…

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Rock Solid: Round Rock Business Leaders podcast

Introducing Rock Solid

Bryan Eisenberg
Content, Interview, Marketing, Social Media

An idea was sparked at the Round Rock Chamber Entrepreneurial Town Hall a few months ago and turns into reality today. Bill Combes from No Time For Social, Brent Pierce from Round Rock Studio, and I decided there was an opportunity for a new type of resource. A show that allowed us to feature local businesses from startups, scale-ups, local entrepreneurs, global-sized businesses and non-profits and other business and community leaders in the Round Rock, TX, and surrounding areas. We…

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A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Bryan Eisenberg
blogging, Content, Content Marketing, Copywriting, Social Media, Testing

Over the course of almost two decades, Jeffrey and I have worked directly with hundreds of content writers. Many of them were our secret weapons in many of our most exciting client success stories. Once the writers understood the personas they were writing for, had a clear sense of the narrative flow of the scenario and the context (where their content piece fit with in that scenario) they almost always delivered content that was both relevant and persuasive. However, a…

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90% of Content Marketers Suffer From ‘The Curse’ & How to Remedy It

Bryan Eisenberg
Complex Sales, Content, Content Marketing, Lead Generation, Personas, Strategy

When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you risk losing your objectivity. Hey, it’s a human thing. Too much knowledge about your company and what you offer leads you to answer questions nobody is asking. When you’re inside the bottle, it’s hard to read the label. But that’s also when you risk pushing your own interests at the expense of your customers’ interests. This will often lead you…

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The About Us Page in a Social World

Bryan Eisenberg
Content, Customer Experience, Personal Branding, Social Media, Web Design

Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it.  Every website needs an “About Us” page, it’s one of the most important but undervalued elements of a company’s website. This is especially true in a world where social media profiles allow us to connect content to people. The “About Us” page needs to show and tell about…

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Content Marketing: Superheroes Teach the Art of Storytelling

Bryan Eisenberg
blogging, Content, Content Marketing, Conversation, Copywriting, Interview, Personas, Social Media

Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and characters were not what caught my attention. What fascinated me is the engagement that people had with these characters many of whom have been around for more than 50 years. That is the value of great content. I caught up with Shane Gibson, Chief Social Officer for WizardWorld and ComicCon to discuss the power of these iconic brands and to…

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