Content

Rock Solid: Round Rock Business Leaders podcast

Introducing Rock Solid

January 15, 2025
Bryan Eisenberg
Content, Interview, Marketing, Social Media

An idea was sparked at the Round Rock Chamber Entrepreneurial Town Hall a few months ago and turns into reality today. Bill Combes from No Time For Social, Brent Pierce from Round Rock Studio, and I decided there was an opportunity for a new type of resource. A show that allowed us to feature local businesses from startups, scale-ups, local entrepreneurs, global-sized businesses and non-profits and other business and community leaders in the Round Rock, TX, and surrounding areas. We…

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A 217% Lift Every Content Marketer Should Be Getting, But Will You?

July 25, 2014
Bryan Eisenberg
blogging, Content, Content Marketing, Copywriting, Social Media, Testing

Over the course of almost two decades, Jeffrey and I have worked directly with hundreds of content writers. Many of them were our secret weapons in many of our most exciting client success stories. Once the writers understood the personas they were writing for, had a clear sense of the narrative flow of the scenario and the context (where their content piece fit with in that scenario) they almost always delivered content that was both relevant and persuasive. However, a…

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90% of Content Marketers Suffer From ‘The Curse’ & How to Remedy It

September 20, 2013
Bryan Eisenberg
Complex Sales, Content, Content Marketing, Lead Generation, Personas, Strategy

When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you risk losing your objectivity. Hey, it’s a human thing. Too much knowledge about your company and what you offer leads you to answer questions nobody is asking. When you’re inside the bottle, it’s hard to read the label. But that’s also when you risk pushing your own interests at the expense of your customers’ interests. This will often lead you…

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The About Us Page in a Social World

November 16, 2012
Bryan Eisenberg
Content, Customer Experience, Personal Branding, Social Media, Web Design

Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it.  Every website needs an “About Us” page, it’s one of the most important but undervalued elements of a company’s website. This is especially true in a world where social media profiles allow us to connect content to people. The “About Us” page needs to show and tell about…

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Content Marketing: Superheroes Teach the Art of Storytelling

November 2, 2012
Bryan Eisenberg
blogging, Content, Content Marketing, Conversation, Copywriting, Interview, Personas, Social Media

Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and characters were not what caught my attention. What fascinated me is the engagement that people had with these characters many of whom have been around for more than 50 years. That is the value of great content. I caught up with Shane Gibson, Chief Social Officer for WizardWorld and ComicCon to discuss the power of these iconic brands and to…

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Content Marketing Personas

September 7, 2012
Bryan Eisenberg
B2B, B2C, blogging, Content, Copywriting, Personas

It seems like only yesterday that I typed the following words into my computer: Conversion rate is a measure of your ability to persuade visitors to take the action you want them to take. It’s a reflection of your effectiveness and customer satisfaction. For you to achieve your goals, visitors must first achieve theirs. In order to help you understand what visitors need in order to achieve their goals, you need to have empathy about their journey through the buying process. Too…

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Content Marketing: Where’s The Value?

April 13, 2011
Bryan Eisenberg
Content, Conversation, Uncategorized

After the first dot-com bust, “content is king” was the rallying cry of any competent Web worker. Back then this revelation was novel online. Soon after, this mantra became a cliché. As it often goes with clichés, they start out as something true and meaningful. Eventually, the words become common, outlive their value, and are so overused that they’re easily ignored. Saying content is king is the equivalent of saying money is valuable; it’s true but obvious. Tell that to…

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