Content Archives - Page 4 of 4 - Bryan Eisenberg & Jeffrey Eisenberg

How to Launch a Newsletter That Readers Want to Read!

This week marks the 15th anniversary of my good friend Dr. Ralph Wilson’s newsletter, Web Marketing Today. Dr. Wilson’s newsletter was among the first newsletters I subscribed to in the mid nineties that got me started on my path to understanding what was happening on the internet. To this day I still open and read almost every newsletter I get from WilsonWeb.com. Dr. Wilson’s first business venture back in 1995 was designing and building websites for small and medium businesses,…

The Portability of Content: Implications on Usage, SEO and Tracking

Bryan Eisenberg

Last week, I moderated several sessions on Emerging Trends at the eMetrics Marketing Optimization Summit. A couple of the sessions were about measuring social media. That same morning announcements were made regarding the deals Twitter had struck with Microsoft Bing and with Google. With Microsoft Bing also announcing a deal with FaceBook. The gist of the deals, is that now your tweets or status updates can be found on the search engines. I think of this as a behavior changer…