If we could spend only a few minutes working together to optimize your website, we’d still get results starting with a process. When evaluating and improving any type of content or copy, there is a quick 10-step process you can use. 1. Headlines. Why are headlines first? They are the critical attention-getters that allow your visitor to determine if the page is relevant to her needs in just a few seconds. Readers of your pages scan the headlines and sub-headlines…