The Most Powerful Things We Buy Can’t Be Put in a Shopping Cart
We don’t buy shoes.We buy the feeling of stepping into something that matters. We don’t buy books.We buy belief in who we could become. We don’t buy brands.We buy belonging. What do the logos or brands you wear stand for? And no one understood that better than Blake. He didn’t start with a product.He started with a moment that punched him in the chest.Kids in Argentina. Barefoot. No shoes. No safety. Most people would have donated and walked away.Blake didn’t.…
