Personal Branding Archives - Bryan Eisenberg & Jeffrey Eisenberg

The Real Power Behind the Curtain: Influence Isn’t What You Think

We live in a world of metrics, where follower counts pass for credibility and virality masquerades as value. It’s tempting to believe that if people see you, they’ll follow you. But here’s the uncomfortable truth. Being seen isn’t the same as being believed. And being believed? That’s what moves people. Amanda Russell nailed it in The Influencer Code: “If nobody takes action because of you, you’re not an influencer. You’re just popular.” That line cut through the noise. Because over…

How To Make Sure Your About Page Doesn’t Suck

Bryan Eisenberg

Ever read an “About Us” page that made you want to work with the business, or just grab a coffee with the owner? Didn’t think so. Most About pages read like they were written by someone trying to impress a bank manager. Buzzwords. Bullet points. Boring. But that’s not your story. You built something real. Maybe from your kitchen table. Maybe from pure grit. Either way, people don’t want your mission statement. They want your why. They want to feel…

The Product That Could Not Be Sold

Bryan Eisenberg

It was a product nobody wanted. Then one man touched it, and it became a $200 million phenomenon. No new features. No redesign. No big marketing budget. Only one thing changed and everything exploded. Here’s the story: In the 1990s, a small company created a fat-draining countertop grill. It worked. It solved a problem. But no one cared. Sales flatlined. The product sat on shelves, ignored and forgotten. They tried different strategies. Nothing moved the needle. Then came a breakthrough…

Darwin Tanksley, Ascend Development Group

Darwin Tanksley, from Sales to Round Rock Entrepreneur of the Year

Bryan Eisenberg

Darwin Tanksley didn’t just build a business. He built a machine. Fifteen acquisitions in a year. A workforce that believes in his vision. A balance sheet that tells the truth about success. On this week’s episode of Rock Solid, I dig into the mindset that took Tanksley from sales person to Entrepreneur of the Year. It’s not just about HVAC and plumbing. It’s about knowing numbers, understanding people, and turning setbacks into stepping stones. Know your numbers. Revenue is just…

Rock Solid Show with Round Rock Studio’s Brent Pierce

The Stories Being Told at Round Rock Studio

Bryan Eisenberg

Brent Pierce started with a camera and a calling. Today, he runs Round Rock Studio, turning brands into storytellers and audiences into believers. His journey is proof that the right story, told the right way, can do more than engage. It can transform. Storytelling is the soul of marketing, and Brent lives it. Through video and podcasting, he teaches brands to speak in a voice their audiences feel in their gut. Stories are not about selling; they are about connecting.…

An Apology, A New Year, A New Perspective

Bryan Eisenberg

The last couple of years have been difficult for many people. People struggled with all kinds of issues. Some publicly and some privately. I was in the later group. I tried my best to keep a happy appearance, but honestly it was easier to withdraw and focus the little energy I had on my family. I don’t regret it at all. My friend Alan Stein Jr, author of Raise Your Game & recently Sustain Your Game, shared an incredibly powerful…

Celebrate Entrepreneurial Independence Day with a Free Read!

Bryan Eisenberg

We all know the freedom that comes from being an entrepreneur. This holiday week a couple of friends of mine got together to offer you the chance to soak up the holiday sun, sip some lemonade and enjoy the gift of free and very low costs books to improve your business. Be Like Amazon: Even a Lemonade Stand Can Do It will be available this week as a Free Kindle download. You’re on a road trip with an old man…