Personalization

The Must Have Big Data Tools

In the column, “Claiming your Unfair Advantage, I describe four types of “Big Data” tools. Before I elaborate on these

Claiming Your Unfair Advantage

In my recent column, “E-Commerce Moneyball: Chasing the Market Leader,” I briefly discussed how Amazon built tools for its own

Privacy or Convenience: Who Wins?

“We keep giving up privacy for the sake of convenience,” was a buzz-worthy quote from my Future Shopper keynote presentation at Gulltaggen

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