Physical Retail Is Not Dead Yet!
Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing […]
Conversion 101: Creating an SEM Legend for Improved PPC Campaigns
In part one of this post, we took a look at the challenges a home remodeler or contractor might have
Conversion 101: How to Create an SEM Legend Exercise
Don’s Contracting is in steady demand. The local market is tight, supply is low and demand is high. Don will
4th Post – Recipes For Practical Customer Experience Design & Optimization # CRO #UX #CX
Please read the just published Personas: The Key Ingredient In Design For Conversion. It is the fourth in a series of
Recipes For Practical Customer Experience Design & Optimization – Buyer Legends
This is an important post that Anthony Garcia wrote on the Buyer Legends blog If I gave you a recipe
The Stepford Personas: What Lies Beneath?
Conferences are fun. The drinks afterward are better. Confidences get shared. Let me give you a peek into Chad’s world.
Buyer Legends ebook Special Preview
Dear Cognoscenti Friends, Thank you for following the link from the Monday Morning Memo. Wizard Academy is our home and
How to Get More Leads with Persuasive Scenario Planning
Take 30 minutes during your lunch break today and catch Jeffrey’s webinar with Marketo on “More Effective Lead Generation Using
Please Don’t Stereotype Your Personas
In my last column, I promised to show you how to take these lists of personality mapping attributes and turn them from your
Personas: The Magic behind the Mirror
Did you know most persona efforts fail as soon as the personas are completed? Teams create their personas, design slick
90% of Content Marketers Suffer From ‘The Curse’ & How to Remedy It
When it comes to stuff in which you have a huge personal investment (your kids, your homes, your businesses), you
Michelle Smith & Persuading Your Potential Customers
In order to plan the click-through-experience models, or persuasion scenarios, on a web site, we develop archetypical fictional characters composed
Complexograms: An Illustration of Your Content Marketing Needs
The web is littered with uninspired flaccid words, words with virtually no meaning. What some people might call web copy
Complex Sales and the Persona Creation Process
How do you define a complex sale? Is it a B2B purchase? Is it planning a family vacation for 2
What People Do on Your Site and Why
Ever since Google Analytics was introduced in 2006 people began an obsession with “what” happened on their website. They could