Content Marketing: Superheroes Teach the Art of Storytelling
Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and characters were not what caught my attention. What fascinated me is the engagement that people had with these characters many of whom have been around for more than 50 years. That is the value of great content. I caught up with Shane Gibson, Chief Social Officer for WizardWorld and ComicCon to discuss the power of these iconic brands and to…