Persuasion Archives - Bryan Eisenberg & Jeffrey Eisenberg

AI Can’t Fix a Broken Story Bryan Eisenberg Keynote Speaker

AI Can’t Fix a Broken Story (But True Leaders Can)

Even the most intelligent AI can’t fix a broken story. And it can’t replace a team that doesn’t believe the same thing. After thirty years helping companies optimize conversions and build persuasive systems, we’ve seen one truth show up again and again: The right message always wins. Not the best product. Not the largest budget. The message that makes sense in the customer’s world. However, most companies don’t have a single story. They have six. Everyone thinks they’re right. Each…

The SEO Funnel Is Dead

Bryan Eisenberg

A few years ago, if you wanted the best chicken soup recipe, you typed it into Google. You’d hit enter and brace yourself. First, you’d scroll past ads. Then you’d land on a blog post about someone’s grandmother. You’d dodge pop-ups, wait for autoplay videos to stop, skim through 1,500 words of meandering storytelling, and eventually, if you were lucky, find the actual recipe. That was the era of browsing. We didn’t like it, but we played along. Publishers optimized…

The Lie the Algorithm Wants You to Believe About Yourself

Bryan Eisenberg

We are not drowning in information. We are all being fed stories designed to keep us compliant. Every swipe, scroll, and AI-generated summary is a carefully measured drip of dopamine, fear, tribalism, and distraction. Not to inform you. To influence you. Not to empower you. To pacify you. The more overwhelmed you are, the more likely you are to drift in the sea of life. When I wrote I Think I Swallowed An Elephant, it wasn’t because I had everything…