The Words You Use Are Costing You More Than You Think
Years ago, our team changed four words on a Dell configurator page. We swapped out “learn more” and replaced it […]
How Do You Handle Revenue Blind Spots?
Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without
Increase the Persuasive Momentum of Your Conversion Funnels
Companies that plan and optimize persuasive momentum usually convert two to four times better than their industry’s average conversion rate.
It’s Not My Job: Why Marketing is Broken
I was in Moscow last week with Jeffrey, waiting in the lobby for a taxi. I passed the time taking