Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. It is like heat escaping from a poorly insulated home or water leaking from an old bucket. Or like the daily death by a 1000 cuts (think Sears). There are really small ones like a paper cut and others that run much deeper.
Here is an example:
Don’t let your blind spots get in the way of delivering great customer experiences. In my Nov. 14 webinar with Episerver you’ll learn how to build truly customer-centric experiences.
Jeffrey and I are wrapping up a new keynote/workshop for 2019 titled, Revenue Blind Spots: Increase Your Sales with the Persuasive Momentum Framework. We are looking for two associations to deliver this keynote at in 2019. If you know an association that would benefit from this message please connect us.
Smart leaders like you instinctively know they have a blind spot and the miracle of breakthrough is usually hiding in the center of it. Systems and processes that were once true and reliable no longer serve you.
Don’t feel bad. If there was any way you could see your blind spot they wouldn’t call it a blind spot.
Every company has blind spots. Blind spots are the disconnect between customers’ expectation and their actual experience. Our brains are designed to create these blind spots to handle all the information coming at us. In today’s world of increasing velocity of messaging and data we need solutions to recover these Revenue Blind Spots that cost companies between 20-60% of their revenue. Everyone knows what it feels like to make changes that make customers happier and increase sales. The challenge for companies is to pinpoint how to connect with customers. How to position their products and services in ways that sustain engagement.
Most companies don’t have an awareness problem. Their challenge is sales conversion. They attract potential customers, but fail to identify obstacles in the funnel. They also fail to motivate customers, in the proper context, to propel customers through the customer journey. This has only become more challenging as consumers and companies move between channels – offline to online and back. Customers expect seamless and consistent positioning, messaging and engagement. Companies struggle to provide this at any individual stage, much less through the entire lifecycle of a customer.
The Eisenbergs provide keynotes, workshops and consulting that help reveal the blind spots and how to fix them. The Persuasive Momentum Framework anticipates then provides solutions for those blind spots. The Framework provides action plans for products, positioning, sales copy, promotion, content, user interface, testing and measurement. Teams use these action plans, innovating customer experiences to increase sales. Frameworks are also easier to implement than finding superstar talent.
- Discover the single perspective that sales leaders share
- Explore the two dimensions you can use to improve sales
- Learn the three simple questions that speed the persuasive momentum of your entire sales system
- Align your teams for better execution around the four pillars of success
- Identify what your customers want so you can provide it