Search Marketing Archives - Page 2 of 3 - Bryan Eisenberg & Jeffrey Eisenberg

The Must Have Big Data Tools

In the column, “Claiming your Unfair Advantage, I describe four types of “Big Data” tools. Before I elaborate on these […]

Your website sucks! Your mobile experience sucks! Your competitor’s website and mobile experience suck too! Guess what? My site sucks

Marketer’s are always losing battles to time. Time is all you need to get everything done and to be most

We came up with 5Rs of Search Engine Marketing (SEM) to demystify the process of Search Engine Optimization (SEO). This

Men dread these moments: my wife’s errand was to go to the drugstore and pick up…diapers. My little guy was

Google is a money making machine; that is why it has tremendous influence in the online ecology. Google has a

[standing up] My name is Bryan and I am a screenshot addict. When I fall off the wagon, it happens

We want it simple! Given a choice, human beings choose simple over complicated virtually every time. Searching with Google is

In my previous life, I was a social worker who helped mentally ill and chemically addicted adults on their road

In a couple of weeks, I will be on the road again to help people optimize their Pay Per Click

Actually the answer is pretty simple. You haven’t given me sufficient reason to choose you over your competitors. Today’s customer

When we audit clients’ PPC (define) accounts, we look at their work from two aspects: the technical and the creative.

You’ll laugh, you’ll cry, you might even kiss your money good bye. Google AdWords is one of the most remarkable

If you knew the true intent of a search inquiry (query) and you could respond to that intent perfectly then