Stories We Sell Archives - Bryan Eisenberg & Jeffrey Eisenberg

AI Can’t Fix a Broken Story Bryan Eisenberg Keynote Speaker

AI Can’t Fix a Broken Story (But True Leaders Can)

Even the most intelligent AI can’t fix a broken story. And it can’t replace a team that doesn’t believe the same thing. After thirty years helping companies optimize conversions and build persuasive systems, we’ve seen one truth show up again and again: The right message always wins. Not the best product. Not the largest budget. The message that makes sense in the customer’s world. However, most companies don’t have a single story. They have six. Everyone thinks they’re right. Each…

The Hidden Structure Behind Every Story That Sells

Bryan Eisenberg

What if I told you the difference between words that get ignored and words that change lives comes down to just two words? Not “once upon.” Not “the end.” Two little connectors that most people overlook: ‘but’ and ‘therefore’. Stay with me because this is the hinge between someone forgetting your message and someone retelling it a decade later. Timelines Don’t Persuade Most people confuse stories with timelines. “And then this happened. And then that happened.” That isn’t a story.…

Why the Stories Inside Your Company Are Your Best Customer Experience (CX) Tool

Bryan Eisenberg

When we talk about customer experience (CX), it’s easy to focus on the outward stuff: the slick interfaces, the polished training, the customer-facing slogans. But let’s zoom in a bit further. The real magic of a memorable customer experience actually starts with the stories your team believes internally. These internal narratives are the hidden engine of your CX. They’re the quiet interface that shapes how customers feel when they interact with you. The Alignment Gap: What the Research Says Here’s…

Why Strong Brands Require Strong Character

Bryan Eisenberg

We are drowning in content. AI churns out torrents of words in seconds. Social feeds refresh with a flick of a thumb. Blogs, podcasts, videos, and ads blur together until they feel disposable. In all that noise, what makes a brand stand out? It isn’t a polished design. It isn’t clever copy. It isn’t having more content than the competition. The corporate or personal brands that cut through today are characters you can’t forget. Think about your favorite TV series…

Mental Health Support Before Crisis: Bryan Eisenberg’s NAMI Central Texas Interview

Bryan Eisenberg

There were days I could barely get off the couch. I struggled to shower, and if my dog Hero had not needed a walk I might never have stepped outside. Hero’s tail, thumping against the door, became the metronome that kept me moving when nothing else would. That low season framed my conversation with Clarena Tobon, Executive Director of NAMI Central Texas, on the Rock Solid podcast. Clarena spends her days turning private battles like mine into public support through…

The Stories We Sell: Why Every Click, Every Cause, and Every Conversion Begins with Connection

Bryan Eisenberg

I don’t know about you, but I’ve never believed marketing was about metrics (even as the co-founder of the Digital Analytics Association). Sure, I love a good dashboard. I built a career helping billion-dollar brands turn clicks into conversions. But at the end of the day, what moves people isn’t the metric. It’s the meaning. And that’s what this SEO Charity webinar was really about. It wasn’t a lecture on storytelling. It was a mirror. A reminder that we don’t…

Legacy Is Built Between Bites: What Will Peckham Taught Me About the Stories We Leave Behind

Bryan Eisenberg

Some men build resumes. Others build roots. Will Peckham didn’t just run for office or shake hands at ribbon cuttings. He showed up, day after day, one bite at a time, to feed a vision of Round Rock that would outlive him. Not for legacy’s sake. But for his kids, his grandkids, and for neighbors he hadn’t yet met. When we sat down for the Rock Solid podcast, I wasn’t just hearing another civic success story. I was witnessing someone…

The Real Power Behind the Curtain: Influence Isn’t What You Think

Bryan Eisenberg

We live in a world of metrics, where follower counts pass for credibility and virality masquerades as value. It’s tempting to believe that if people see you, they’ll follow you. But here’s the uncomfortable truth. Being seen isn’t the same as being believed. And being believed? That’s what moves people. Amanda Russell nailed it in The Influencer Code: “If nobody takes action because of you, you’re not an influencer. You’re just popular.” That line cut through the noise. Because over…