Storytelling Archives - Page 2 of 4 - Bryan Eisenberg & Jeffrey Eisenberg

What our longing for nostalgia is telling us

Why You’re So Overwhelmed (And Why You Keep Craving the Past)

I didn’t time-travel this morning. But my brain did. One second I’m scrolling news, inboxes, calendars, social media. The next, I’m a kid again, sitting on the carpet, cereal in hand, watching Saturday morning cartoons like nothing else in the world mattered. I can’t wait to meet my friends in the park and play some basketball and wiffle ball.. That wasn’t just nostalgia. That was my nervous system crying out, “Please, make things simple again.” We’re overwhelmed because we’re off-script.…

The Most Powerful Part of Your Story Is the One You Don’t Tell

Bryan Eisenberg

Lately, I’ve been getting overwhelming feedback on my latest manuscript, I Think I Swallowed An Elephant (Kindle pre order is available). But the comments that stick with me most aren’t about what I wrote. They’re about what I didn’t. It’s what I chose to bury. Like an iceberg, the real weight of a story lives below the surface. The part you don’t spell out. The part the reader feels in their gut before their brain catches up. And here’s what’s…

How To Make Sure Your About Page Doesn’t Suck

Bryan Eisenberg

Ever read an “About Us” page that made you want to work with the business, or just grab a coffee with the owner? Didn’t think so. Most About pages read like they were written by someone trying to impress a bank manager. Buzzwords. Bullet points. Boring. But that’s not your story. You built something real. Maybe from your kitchen table. Maybe from pure grit. Either way, people don’t want your mission statement. They want your why. They want to feel…

Live Like You’re Dying: The Value of Authenticity, Mortality, and Viral Storytelling

Bryan Eisenberg

You will die someday. Not a warm and fuzzy opener, I know. But stick with me. Because when you remember that truth, something strange happens. You stop performing. You stop pretending. And you start asking better questions. Like this one: What exactly do I lose by being fully, wildly, unapologetically myself? Back in 2007, a man named Randy Pausch asked that question without ever saying the words. He was dying of terminal cancer. Months to live. And he walked onto…

Most companies treat storytelling like seasoning.

Bryan Eisenberg

Sprinkle a little on the website.Add a pinch to the pitch deck.Maybe toss it in the onboarding slideshow. But here’s the truth:Story isn’t seasoning. It is the system. If your story only lives in your marketing, you’re missing 90% of its power. Because story is how humans understand the world.It is how we decide what matters.Who we trust.What we believe.And why we act. That is why your story has to show up everywhere: Great companies do not just tell stories.They…

Pong wasn’t just a game. It was the spark.

Bryan Eisenberg

I was around six the first time I played it. Two paddles. One dot. No story, except the one you created as you played. By twelve, I had my first Atari computer. At thirteen, I launched a BBS from my bedroom and dropped $400 on a 10MB hard drive (and I got a deal). It felt like I was holding the future in my hands. Looking back, Nolan Bushnell didn’t just build Pong. He planted the seed that would grow…

Storytelling is essential, but it’s not enough.

Bryan Eisenberg

It’s the spark, not the system.The amplifier, not the engine.The bow, not the gift. A great story can capture attention.It can stir emotion.It can linger in the mind long after the words are gone. But if the beliefs behind the business are shaky,if the system is broken,if the strategy is vague or misaligned,then the story becomes a trap, not a tool. Because storytelling doesn’t fix misalignment.It amplifies it.It spreads the wrong message faster.It’s lipstick on a pretty pig.It’s narrative masking…