Storytelling Archives - Page 2 of 3 - Bryan Eisenberg & Jeffrey Eisenberg

Words Create Worlds: Why Two or Three Words Still Change Everything

Over 25 years ago, we wrote our first book called Persuasive Online Copywriting. It was the business card packaged as […]

What if your morning coffee had commitment issues? Hot and iced, both at once. Undecided, until you decide. That’s not

I didn’t time-travel this morning. But my brain did. One second I’m scrolling news, inboxes, calendars, social media. The next,

Lately, I’ve been getting overwhelming feedback on my latest manuscript, I Think I Swallowed An Elephant (Kindle pre order is

Ever read an “About Us” page that made you want to work with the business, or just grab a coffee

You will die someday. Not a warm and fuzzy opener, I know. But stick with me. Because when you remember

Sprinkle a little on the website.Add a pinch to the pitch deck.Maybe toss it in the onboarding slideshow. But here’s

I was around six the first time I played it. Two paddles. One dot. No story, except the one you

It’s the spark, not the system.The amplifier, not the engine.The bow, not the gift. A great story can capture attention.It

We don’t buy shoes.We buy the feeling of stepping into something that matters. We don’t buy books.We buy belief in

You know what’s underrated? Belief. Not “hope.” Not “manifestation.” Not even “confidence.” I’m talking about conviction. The kind that gets

Have you ever met someone and thought, “How do they manage to do it all and still care so deeply?”

Lee Linton, owner of Office Evolution Round Rock and recently opened Office Evolution Georgetown has a clear message: Round Rock

Brent Pierce started with a camera and a calling. Today, he runs Round Rock Studio, turning brands into storytellers and

Please read the just published Personas: The Key Ingredient In Design For Conversion. It is the fourth in a series of