![Why Companies Should Invest in the Customer Experience](http://thumbnails.visually.netdna-cdn.com/why-companies-should-invest-in-the-customer-experience_50290bac75f76_w587.png)
What are you doing to optimize that spend ratio in 2013?
Are you planning on investing in a/b testing, usability tests, heuristic/expert evaluations, optimization software. customer journey analysis, personas, or marketing optimization training and mentorship?
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