Yesterday, I went to a website to make a donation for a friend who is running in the NYC Marathon. As I was finishing entering all my information and was on my last step I saw the following call to action:
What’s wrong with this picture? How would you fix it?
P.S. Extra credit if you can get this non-profit site (I won’t tell you who it is) to fix it since it must be costing them in money raised for a good cause.
*Update: to read the follow up post read:
Conversion Optimization 101: Culture Trumps Strategy and Tactics
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