This week’s Conversion Optimization challenge is to take a look at the following email I received from with an offer to attend a webinar: The subject line was: Webinar Invite: Lessons Learned From 90,000 Content Orders

What would you do to optimize this email so that more people register for the webinar?

Feel free to comment on subject line, design, or copy. The landing page for the webinar is at: Here is the text from the email from, if you want to comment on it:

Lessons Learned From 90,000 Content Orders

Thursday, November 29th, 2012 1:00 PM This month’s content marketing webinar is an exclusive presentation for WriterAccess clients, writers and fans offering insights learned in delivering 90,000 orders to 3,000+ clients using the WriterAccess platform. In this webinar, you’ll get the answers you need:

  • How are 3,000+ clients using WriterAccess?
  • What can we learn from the orders and activity?
  • How can the data help us all create better content?

You’ll dive into a pool of data and surface with answers that will surprise and enlighten you. You’ll see trends on order instruction details, word counts, SEO requirements, prices, order types and more. Clients will learn how to better onboard writers to save lots of time. And writers will learn how to foster client relationships to clarify goals. Best of all, attendees will get a special invitation to beta-test a new content performance software that we’ve been working on for a few years. On top of that, you’ll also get a digital copy of Byron’s 101 Content Marketing Tips book! Limited Seating, Apply Now! Register Now

* Update: to see the follow up to this post read:

Conversion Optimization 101: Copywriting Perspectives in Email Marketing