Social media and ecommerce are becoming even more visual.  With apps like Pinterest, Instagram, etc., the use of the correct photograph and even well shot video is critical in selling your products effectively.

So let’s take a look at a product image this week and please list your top 3-5 suggestions for optimizing it.

I chose my favorite backpack for traveling when I carry my laptop; it’s the eBags TLS Workstation Laptop Backpack. There are so many reasons why I love this backpack but I don’t want my preferences to influence how you would improve the product image.

So what things would you test as the primary image display? They have multiple images, are all the best ones there? They even have a video, what would you do with it?

*Update: To see the follow up post see:

Conversion Optimization 101: Optimize Your Product Image to Sell