Last night, at a get together hosted by Noah Kagan of AppSumo, I was with my friend Peep Laja and several other conversion optimizers, Austin being declared the Conversion Capital of the World now. 🙂 Coincidentally, I was on his ConversionXL blog earlier in the day (his content is worth reading) and I grabbed a screen shot of his Opt-In overlay. There are so many good things about this design, but there are also a few things that should be tested to improve the conversion rate.

This week’s conversion optimization challenge is to comment below about what aspects of the opt-in do you think are just awesome, and extremely well done and suggest one or two things Peep should test on this opt-in overlay.

opt-in overlay for a subscriber conversion

What would you do to get more people to opt-in on this overlay and what do you think makes this overlay well designed?