On Twitter, I shared a link to this article from Smashing Magazine, Pricing Tables: Examples And Best Practices. When I shared it, I said that while many of these were beautiful there was still plenty of room for some conversion optimization. This won’t be as tricky as my first Conversion Optimization 101 post that you needed to pick up on the nuance that corporate culture trumps any conversion optimization tactics. Even so, we had some fabulous suggestions in the comments.

For my new home town, Austin, friends at Dell, here is Dell’s current desktop pricing table (click to enlarge the image):

Dell Desktop Pricing Table - How would you optimize it?


How would you optimize it? List as many testing ideas as you think make sense.

*Update: to read the follow up post read:

Conversion Rate 101: Effective Pricing Tables