Often times, marketers approach me to tell me they think something is wrong with their page but they aren’t sure how to convince their designer or management that their are any issues.

In this four-minute video, I share a simple technique and how to use attention mapping software like Feng-GUI.com to prove to your designer that they are costing you money.

Attention mapping software uses software algorithms to create heat maps based on how people would engage with your Web page or ad within the first five seconds of interaction. Of course these tools aren’t perfect as they can’t predict what is driving a person’s motivation but from a pure design perspective you can see if you are in the right direction or not.

Watch this video to see a specific example of a page – before and after – and notice the difference in heat maps and page effectiveness.

This is just a snippet of what I will cover on my MarketMotive webinar on January 18th, EyeTracking, Heat Maps and Visual Clarity, Oh My! You can register for free. As a bonus, I’ll be joined by the CEO of Feng-GUI, Rafael Mizrahi. He and I will take volunteer websites or landing pages, run a heat map analysis on them and provide feedback at the end of the webinar. Register now to get your page analyzed.

P.S. This video column was created for the celebration of the 10th year anniversary writing my column for ClickZ.