My cable contract just ended, so I have been thinking about how little actual cable TV my family watches. I was wondering if we could do with Netflix, Amazon Prime Video and Hulu. I had some time waiting to pickup my kids from school, so while I was parked in the car, I decided I would do a bit of research on Hulu. Every way I navigated (direct url, click in search engine results) to the mobile website from my iPhone, I was brought to this page:

hulu mobile landing page

With this simple 4 element landing page, they couldn’t convert me as a subscriber. Why do you think that is?

How would you optimize this mobile landing page?