On October 8th, I will be keynoting Econsultancy’s inaugural Peer Summit in New York. In order that Econsultancy readers could get to know the speakers better I was interviewed by Rebecca Lieb, who oversees Econsultancy’s North American operations.
I also had the pleasure to post my first guest blog on the Econsultancy blog – Omniture’s acquisition by Adobe has people saying “Huh?” I’d love to hear your opinion about the acquisition as well. I also covered OMMA’s Global 2009 Keynote: Social Media Strategy: Zero to 60 for the Microsoft Advertising Community Blog in honor of Advertising Week. Take the time to read what Scott Monty, Global Digital & Multimedia Communications Manager of the Ford Motor Company shared about how Ford set out to be the most social automotive brand in 3 years and accomplished it in 6 months.
IBM published an interesting paper on the end of advertising as we know it.
My good friend, Jeff Sexton reminds us that Nobody wants to read your sh**!
Make your PDF’s Social Media ready. Do your PDFs have embedded sharing options?
What other things do you have to share from this week?