You ever walk into a room and just know you’re in the right place?

That’s what talking to Adriana Nunez of the Round Rock Chamber on the Rock Solid podcast felt like.

Now, if you’ve ever heard me speak or read Be Like Amazon or Waiting for Your Cat to Bark, you know I believe in systems. Repeatable processes. Measurable outcomes. But even more, I believe in people. And Adriana? She’s the kind of person who makes a community magnetic without trying.

She’s not building a program. She’s building momentum.

During our conversation, we walked through Round Rock’s surprisingly deep bench of entrepreneur support. From originals like 1 Million Cups to newer gems like the Business Leader Series and Startup Day. But here’s the kicker. This isn’t just a string of events. It’s a living, breathing system designed to elevate people at every stage of business.

Beginners. Builders. Big-leaguers. All in one room. All learning from each other.

And Adriana? She’s the architect and the cheerleader, rolled into one.

She told me a story about a veteran entrepreneur. Her pitch wasn’t just about her startup. It was about her transition back into civilian life. That pitch? That moment? That’s the kind of story you remember. Because facts tell, but stories? Stories stick.

And that’s what makes this whole thing different. Adriana’s work and the Chamber’s commitment aren’t about bullet points and KPIs. They’re about shared experience. It’s about creating collisions between people who might not otherwise meet. Restaurant owners swapping tips with tech founders. Angel investors offering feedback to barbershop owners.

This isn’t just community-building. This is trust-building.

And the result? Round Rock Startup Day is no longer just a local pitch fest. It’s pulling in founders from outside Texas. Why? Because Round Rock doesn’t just have resources. It has heart. People show up because they feel something here. And thanks to leaders like Adriana, they walk away not just inspired but equipped.

Want proof? Ask her what she’s most excited about for this year’s event. She won’t rattle off a list of logistics. She’ll talk about judges who listen, founders who learn, and attendees who walk out changed. You’ll hear the passion in her voice.

And here’s the real takeaway. Adriana is living proof that you don’t need to be a startup founder to be a builder. Her role didn’t even exist two years ago. Now, she’s director of innovation and entrepreneurship, shaping the future of Round Rock one coffee-fueled connection at a time.

So if you’re anywhere near Round Rock or even just entrepreneurship curious, mark May 1st on your calendar. Startup Day is more than an event. It’s a window into what happens when a city decides to bet on its builders.

Adriana’s right. It’s not about the size of your business. It’s about the size of your idea.

And if you show up? You just might find the right person in the room to help you bring it to life.

Stay curious. Stay connected. Always be testing.