Amazon’s Performance Secrets

It was a great honor to present at the inaugural ClickZ Live in New York this week. I was asked to share some of what I presented. For years we have paid careful attention to Amazon, and I shared a few secrets we have discovered about what makes them so incredibly successful. Say what you will … [Read more...]

Jeff Bezos’ Secret to High Conversion Rates

If you do business, online or traditional business, I hope you took the time to read Amazon.com CEO Jeff Bezos' 2013 shareholder letter. In it he shares this tidbit: "Our heavy investments in Prime, AWS, Kindle, digital media, and customer experience in general strike some as too generous, … [Read more...]

Google Adwords Conversion Rates by Industry

My friend, Larry Kim just published some research his company Wordstream just released. Wordstream used the data collected by the AdWords Performance Grader, a free AdWords account audit tool which has evaluated over $1 billion dollars in annualized spending on Google in the last year (roughly 2.5% … [Read more...]

Average Conversion Rate by Industry 2012

For MarketingSherpa's 2012 Website Optimization Benchmark Report they surveyed participants and asked them to write in what their average conversion rate was. Here is a chart of the results: While this is survey data and not the most accurate, at least it is a benchmark to shoot for. We also … [Read more...]

The Consumer Is Boss: A 10-Year Perspective

On October 15, 2000, A.G. Lafley, president and CEO of Procter & Gamble Co., delivered a prophetic speech entitled "The Consumer is Boss!" to the Association of National Advertisers. In his presentation he emphasized three main points: "We're moving away from the current mass marketing … [Read more...]