October 9, 2012 by 33 Comments

Conversion Rate 101: Effective Pricing Tables

Monetate mockup of Dell Checkout-graphic2

Last week, I asked you to look at the pricing tables from the Dell.com website and to offer suggestions on how to improve them. There were some fabulous suggestions, let's take a look: Graham Charlton shared: A comparison table, as used by UK site Comet, would work better. Less busy and allows … [Read more...]

Filed Under: Conversion Rate Optimization 101, Ecommerce, Pricing Tables, Testing
September 28, 2012 by 46 Comments

Conversion Optimization 101: Pricing Tables – Ecommerce

Dell Desktop Pricing Table - How would you optimize it?

On Twitter, I shared a link to this article from Smashing Magazine, Pricing Tables: Examples And Best Practices. When I shared it, I said that while many of these were beautiful there was still plenty of room for some conversion optimization. This won't be as tricky as my first Conversion … [Read more...]

Filed Under: B2C, Continuous Improvement, Conversion Rate Optimization 101, Ecommerce, Pricing Tables, Testing